2022 was a year of disappointment and negative surprises as economies faced the consequences of geopolitical turmoil and central banks fighting inflation.

Here are my six best tips for creating high-quality video content using your smartphone.

I am about to hit the 30,000-follower mark on Linkedin. I thought it would be helpful to share the four easy-to-do tactics that I employed each week for the last two years to help me grow.

Russ Koesterich, CFA, JD, Managing Director and Portfolio Manager, of the Global Allocation team discusses whether markets have bottomed or not. 

To ensure your homepage is set up for success, I’ve listed six advisor sites that nailed their homepage messaging through copy and design.

The list of assets that have risen year-to-date is both short and odd: energy, broad commodity indexes and the dollar.

We’re embarking again on the Joe Namath season! That is the “open season” when people enrolled into the Medicare system are bombarded with information, phone calls, fliers in the mail, and random salespeople walking up to their doorsteps.

Russ Koesterich, Managing Director and Portfolio Manager, of the Global Allocation team explains why investors should expand their definition of quality in today’s market environment.

Russ Koesterich, Managing Director and Portfolio Manager of the Global Allocation team, discusses the case for the cheaper segments of growth stocks.

We’ll tackle IRMAA in this article. I’ll provide you with information to teach you how you might be able to get rid of IRMAA.

Connect and grow with video! Whether you’re currently using video or want to start, or are looking for new ways to improve your video use, you’ve come to the right place. It’s no secret that this channel has become a powerful tool for advisors to connect with their network and grow their business. But getting started and consistently updating your video content can be scary and often get lost in the day-to-day. In this webinar, our Chief Evangelist (and video expert), Samantha Russell, takes you step by step in creating and publishing your first video and how to successfully implement video into your marketing strategy from start to finish.

It's called social media for a reason. Most people get the media part. They share links back to their website, blog, or podcast. But they forget about the social part.

In my quest to bring you important information about Medicare, I’ll explain how to get into the Medicare system.

Russ discusses the recent volatility and how to hedge the risk in the current environment.

Social proof is integral – no one wants to hand over their life savings to an unknown entity or someone they can’t be sure whether to trust.

BlackRock Portfolio Manager, Russ Koesterich, CFA, JD discusses his preference for the US dollar over a long Treasury hedge in the current markets.

If your clients bought a bad Medicare policy, it was most likely because they used a bad insurance agent – or no agent at all! As the owner of a Medicare insurance agency, I will teach you how to find a good agent without trying to sell you on us!

Do you know who JJ Walker is? Last year it was Joe Namath. Now it’s JJ.

September lived up to its reputation as a bad month for stocks. Global equity markets declined more than 4%, making September the worst month since the start of the pandemic. Beyond seasonal weakness, many attributed equity losses to higher interest rates.

Using my company’s data that shows the performance of various subject lines, I’ll discuss the types that are working best and how to write your own version to communicate with clients.

Every great advisor site shares similar features to attract clients. Among them, five key elements stand out.

Here are five cost-effective strategies advisors should use to reach Millennials:

If you’ve never commented on a stranger’s post, then it’s time to start!

The #1 most difficult thing for consumers is understanding the differences between Medigap policies and Medicare Advantage plans. I’ve already written about Medigap, so it’s time to dig into the Medicare Advantage side of the world.

By working with hundreds of advisory firms, we have identified five strategies that top advisors use to deliver superior planning outcomes to their clients. Any firm can adapt those strategies by leveraging their expertise and leadership skills

The key is to act, not react.

The impending changes to the SEC Advertising Rule mean that advisors will have the opportunity to communicate how these strategies deliver superior outcomes and help clients and prospects reach their financial goals.. We will discuss the digital experiences that advisors can deliver and remain ahead of their competitors.

There is a significant difference among the members of social media platforms. If you’ve seen little ROI from social media, you are spending too much time or money on the wrong platform.

Russ discusses why low vol and quality stocks are exhibiting surprisingly strong performance.

Instead of focusing so much time on promoting your own content, focus on improving audience engagement.

“You can't always get what you want
But if you try sometimes, well, you might find
You get what you need”
“You Can’t Always Get What You Want,” The Rolling Stones (Let It Bleed, 1969)

Our research has determined several factors that influence how often content converts a prospect to a client.

Let’s talk through how you can leverage the power of LinkedIn to attract more qualified leads by focusing on the six most common mistakes I see advisors making.

How do you choose a Medigap product? And who do you purchase it from?

Imagine never having to do your least favorite chore!

In 1974, U.S. President Gerald Ford took office “amidst one of the worst economic crises in U.S. history,” which was characterized by double digit inflation.

How does retargeting work? And what advantages does it bring to advisors?

With the new SEC ad rule at the Federal Register, the 60-day waiting period is in effect. Advisory firms who take the time to plan will successfully leverage reviews to grow their firm.

Russ discusses why gold has not been an effective hedge recently.

Every year. Every day. I teach clients that they must choose one of two paths to complete their Medicare coverage.

The Queen’s Gambit miniseries helped propel Netflix to a winning earnings report last quarter, but in fact the chess strategy it is named after has helped propel chess players to winning games for decades.

BlackRock Global Allocation Fund portfolio manager Russ Koesterich explains why he expects volatility to drop -- and cyclicals outperform.

There are a few things you must do to really improve your daily social media strategy.

Your clients have one last thing to check off on their retirement checklist: Medicare enrollment. Here is how they can de-stress the process.

In this piece, BlackRock Global Allocation Fund portfolio manager Russ Koesterich discusses the implications of a rise in stock-bonds correlations.

Even after the remarkable market performance of 2020, we still see potential for continued growth in 2021.

After working with hundreds of financial professionals to improve their digital presence, I’ve noticed some trends in what is and isn’t working to garner more engagement.

I rounded up the six key reasons your marketing strategy will fail in 2021 and how to avoid them.

Global Allocation Fund portfolio manager Russ Koesterich explains that consumers remain strong, though their focus keeps shifting.

The dynamics in this stage of the economy’s rebound look favorable for industries that are levered to the recovery but also offer stable business models and earnings consistency.

As we complete another round of annual election period craziness in Medicare, it’s time to pause, reflect and figure out what in the heck to help you all with next year!

The number one thing stopping advisors from growing their businesses on social media is the lack of a strategy, not a lack of followers.