Social Media

Bed Bath & Beyond Inc. soared Wednesday, more than wiping out a 46% drop last week and sparking a rally in other so-called meme stocks.

Can you believe these grifters hawking indexed universal life (IUL) insurance on TikTok? Here’s the actions I’m taking to put an end to this predatory nonsense.

Tesla Inc. shares kicked off the new year on an ominous note, buckling this week under renewed concerns about weakening demand for its electric cars, and sending its market value briefly below Facebook parent Meta Platforms Inc.’s for the first time in over a year.

Engage in activities that position you as a trusted authority.

I’ve learned a lot through my work consulting with advisors. Here are some marketing insights to help you plan for 2023.

The health of borrowers is the key concern for all of finance in the coming year.

The tech bubble has finally popped.

Funnel marketing worked reasonably well until two to three years ago, but it’s been failing ever since. Here's why.

Stubbornly high inflation, soaring borrowing costs and geopolitical uncertainty hindered dealmaking in 2022, sending global mergers and acquisitions activity down by almost a third compared with last year’s record haul.

The following article provides an important perspective on Gen Z’s entrance into the workforce.

Monetary policy is more like the World Cup than it is like mathematics or great literature.

China is about to upend the $160 billion iron ore trade with the biggest change in years as Beijing expands efforts to increase control over the natural resources needed to feed its economy.

ChatGPT, the new AI chatbot, offers a short-term opportunity for savvy financial advisors. But it has long-term consequences for all advisors.

Rather than feudalism, we are headed toward hyper-capitalism, where each person is an entrepreneur constantly selling his or her services to the highest bidder.

Ever since Elon Musk launched his takeover of Twitter Inc., fans of Tesla Inc. have worried about the genius getting distracted. And during the new Twitter’s first six weeks — has it only been that long? — Musk has certainly come across a bit distracted. Addled, even.

I’ve uncovered these false assumptions that may cause you to waste your marketing budget.

The following is a story about a company that’s become wildly successful by having an intense focus on consumers’ needs and behavior.

Let’s look at the powerful feature set an advisory firm could put together from a collection of the higher-rated, low-market-share programs and solutions that I’ve collected from past surveys, many of which you may not even be aware of.

Financial planning can be opaque, vague, and perceived as non-valuable by the consumer. I’m about to give financial planning a transparency makeover.

The Twitter chatter of Ford Chief Executive Officer Jim Farley is good vibes only: factory photos, race tracks, corporate boosterism and a lot of retweets of Ford customers gushing about their vehicles. It’s all cars, and it’s all anodyne.

Two years ago this month, Tesla fans learned the electric-car maker’s shares were joining the S&P 500 Index, and Elon Musk was turning retail investors into Teslanaires.

I’ve learned from experience what it takes to mount a successful marketing campaign. Here are some observations.

A broker who competes against RIAs is about as likely to win as someone who plays one-on-one basketball with one hand tied behind their back.

Elon Musk, in his first address to Twitter Inc. employees since purchasing the company for $44 billion, said that bankruptcy was a possibility if it doesn’t start generating more cash, according to people familiar with the matter.

It’s time to take a fresh look at advisor meetings.

Meta Platforms Inc.’s first major job cuts won’t be nearly enough to get the company back to being as profitable as it was just two years ago, according to analysts.

I am about to hit the 30,000-follower mark on Linkedin. I thought it would be helpful to share the four easy-to-do tactics that I employed each week for the last two years to help me grow.

Restructuring is a horrible time for the staff of any company, but it’s also an opportunity to concentrate on what reliably makes money.

The political news culture that favors words over deeds, clicks over content and headlines over discussion effects fiduciary care. We are at a low ebb.

Twitter Inc. employees around the world began getting notifications that they were locked out of their work accounts, a week after billionaire Elon Musk took over the company promising sweeping changes.

I’d like to share an example of what happened when one of my clients chose the wrong provider.

Twitter Inc. is set to charge users $8 per month for the privilege of having the blue-tick honorific put on their account.

Never mind that this is all currently theoretical, or that Dogecoin has glaring flaws that would be only further exposed if it gained traction.

Build a scalable marketing plan that focuses on repurposing your content.

Elon Musk has wasted no time in showing the world that Twitter Inc.’s new sheriff is in town — or rather its “chief twit” is. That was his new Twitter bio last week when he walked into the company’s San Francisco headquarters holding a sink, a gag prop for a tweet.

After five months of mudslinging between Elon Musk and Twitter Inc., in court and otherwise, the mercurial billionaire finally owns the social network. The chaos of the deal was only a preview of what’s to come.

Sarah Pfefferle had already saved $16,000 for her future home by the time she was 18. Then she started using buy-now, pay-later products and “ruined everything.”

Bitcoin gained for a second day, spurring optimism among the almost always bullish advocates of the bellwether cryptocurrency for an end to the months-long decline known as crypto winter.

Here are some points to consider when planning your marketing strategy for 2023.

This year has brought a lot of innovation in artificial intelligence, which I have tried to keep up with, but too many people still do not appreciate the import of what is to come. I commonly hear comments such as, “Those are cool images, graphic designers will work with that,” or, “GPT-3 is cool, it will be easier to cheat on term papers.” And then they end by saying: “But it won’t change my life.”

With Elon Musk on the verge of taking over Twitter Inc. comes news that he plans to gut its workforce, with cuts of up to 75%. That should be a worry not only to the platform’s staff and users, but for those who care about the flow of information crucial to well-functioning democracies.

Reg BI is the most divisive issue in the fiduciary discussion and was a focus of the discussion during September’s event.

To ensure your homepage is set up for success, I’ve listed six advisor sites that nailed their homepage messaging through copy and design.

Part of supporting your clients’ financial wellbeing requires a good grasp of world economic, political, and financial events and how they apply to clients personally and individually.

I know what you’re thinking: “Longevicide? What is that?”

As Mark Zuckerberg spoke to the camera in a pre-recorded presentation on Tuesday to kick off Meta Platforms Inc.’s annual virtual reality conference, he needed to address the elephant in the room: Enormous skepticism had grown around his vision for the metaverse.

If you’re an advisor for whom producing a detailed quarterly client letter is painful, step back and think about your own personal strengths – and what you enjoy doing.

Elon Musk’s sudden U-turn from months spent trying to get out of his agreement to buy Twitter isn’t sitting well with Tesla investors.

Taking the right precautions, such as implementing two-factor authentication, firewalls, and encryption, protects data in transit and reduces cybersecurity risk. Focusing on careful password management when working with a team reduces the risk of cybercrime and offers peace of mind.

What are the worst ROI marketing tactics advisors are taking on today? Behold, the top four.

In rural America, the shoulder-high corn is increasingly competing with a new cash crop: solar power.

Introverted financial advisors can stand out from the competition. Here are three marketing strategies to help you play to your strengths as an introvert.

With investors feeling anxious and looking for answers in these volatile and uncertain economic times, advisors should stick to a basic roadmap to help clients stay the course. Here are four ways advisors can do that.

President Joe Biden’s announcement that he will cancel up to $20,000 in federal student loans for qualified borrowers could help score him points with progressives and young voters while fulfilling a promise he made when running for office.

The spectacular underperformance of the FAANGs this year came as no surprise to investors familiar with the history of growth stock bubbles. As happened in the lead up to the dot com and Nifty 50 bubbles, P/E ratios increased without any material justification.

When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later.

I finally cracked the SEO code, but it wasn’t easy.

Prateek Bhardwaj broke out as a social media star on TikTok’s short-video platform, drawing in close to a million followers and a slew of big-brand endorsements. But he’s no longer on the app.

One of the common questions I get is how to convert a friend or acquaintance to a business prospect. Use this five-step process.

Many advisors don’t see the benefit of integrating their marketing. This failure results in significant lost opportunity, improper focus and a waste of marketing dollars.

Lawyers for Elon Musk and Twitter Inc. are sparring over how a whistle-blower’s accusations could affect the outcome of Musk’s proposed $44 billion takeover of the social media platform.

When it comes to building prospects’ trust so that they become clients, advisors need something else.

When Naeche Vincent’s employer told her she had to start coming to the office last year, she decided to make a TikTok video about preparing to step foot inside the Wall Street investment bank for the first time.