The Power of Online Reviews for RIAs and The New SEC Ad Rule

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We all do it. We go read online reviews before making any big `purchases or hiring a professional. And it’s no different when someone is looking for an advisor. Unfortunately, previous restrictions prevented firms from tapping into the benefits of online reviews

But that’s all changed.

The new SEC ad rule gives advisors the chance to acquire and leverage reviews to their full benefit. Best of all, the new rule has officially made its way to the Federal Register, so the 60-day waiting period is in effect. And, as an independent agency, the SEC is not required to follow the Biden administration's regulatory freeze. This means the new rule will apply beginning May 4th, unless a voluntary freeze occurs.

Now is the time to re-strategize your marketing efforts and take advantage of this new opportunity.

But where do you start? With so many review sites and options, it’s easy to get lost in a new process.

That’s where this article comes in. Read on to learn the exact steps to help you acquire more reviews and the extra advantages that come from them. You can also watch this video about Google Reviews.