How to Know if 80% of Your Marketing is a Waste of Money

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Advisors understand the importance of social media, but don’t have the time to invest in it.

Because you’re time restrained, I see content like, “Check out my most recent blog to learn more about X,” all the time.

This post won’t get any views. It’s a waste of your marketing efforts.

The problem isn’t the content or timing

It’s the message.

When was the last time you were on social media and a post you saw caught your attention?

Why was that? It spoke to something you were interested in. The problem with most posts is they focus too much on your business, trying to push marketing without engaging your audience.

The solution to this problem is simple. It’s what I call the “80/20 rule.”