Russ discusses the importance of keeping perspective as we face an unprecedented crisis.

For many businesses, the sudden transition from a physical to a virtual company has been jarring. But other businesses have been operating remotely since their inception. One example is Advisor Perspectives, and another is the marketing platform, Twenty Over Ten. I am joined today by two of the principals of Twenty Over Ten, who will talk about their unique story, what they did to create an effective virtual company and how they are helping advisors with their communications strategy.

Russ discusses the reasons why gold can be an effective hedge going forward.

I’m going to answer two questions: How much do advisors typically spend to market their businesses? and How much should you be spending?

I outline what marketing personalization is and how advisors can use it in this digital age.

Technology shares are once again leaving everything else in the dust. Year-to-date, the MSCI Information Technology sector, led by U.S. tech, is beating the broader market by over 5% and is ahead of laggards, notably energy, by nearly 20%.

As Russ explains, bond yields may be low, but are still critical as an insurance policy against equity risk.

What if I told you that you could create one (just one!) blog post to drive your entire inbound marketing strategy?

Russ discusses the catalysts favoring Emerging Markets, beginning with the Federal Reserve.

Rick Rieder, Russ Brownback and Trevor Slaven contend that eight major market influences are likely to dominate the investment environment in the year ahead and that the proper portfolio mix will be instrumental in delivering a successful outcome.

The stories of Sheetz and Wawa and how they shifted the focus of their brands offer a fantastic marketing lesson to every financial advisor.

Let’s talk about a few large “surprise” Medicare-related expenses that your clients may not know about.

After an astounding 2019, what’s in store for 2020? Russ discusses.

Rick Rieder and Russ Brownback argue that contrary to the many year-end outlooks foreseeing either a recession or a rebound in 2020, the most likely path for the economy and markets is more moderate, which can be encapsulated in their theme of “1.8.”

As Russ explains, the evolution of the consumer, still a pillar of the markets, has major implications for investors.

Rick Rieder and Russ Brownback argue that – in contrast to the past decade of monetary policy lifting all economic boats at once – the years ahead are likely to be characterized by great dispersion between economies, industries and markets. Understanding that dynamic will be the name of the game for investment success.

Russ explains why monetary easing matters more than geopolitical risks for the markets right now.

Should you be comfortable referring your clients to CPAs or other professionals who also handle annuities, investments and insurance?

Rick Rieder, Russ Brownback and Trevor Slaven contend that much of the recent criticism brought to bear against Fed policy makers is misguided, and in fact the central bank has done an admirable job of pivoting toward a pragmatic equilibrium in recent months.

Recent data show a slowing economy, but no recession. Russ discusses how to position a portfolio in this environment.

Once again, U.S. consumers are keeping the global economy out of the abyss. Russ discusses why.

Interest rates rose last week, but the surge did not keep stocks from climbing. Russ explains why.

Russ describes the reasons why growth stocks can still outperform value.

Easier financial conditions have lessened the blow of greater political uncertainty. Can that continue?

Given the recent volatility, investors may be wary of tech. Not so fast, Russ explains.

Russ discusses why bonds are his preferred hedge in this environment.

Russ discusses how central banks once again have investors’ backs.

Following months of strong performance, Russ discusses why defensive sectors may be overpriced in the current environment.

Despite structural regional challenges, Russ provides insight on several factors that support European equities.

Russ explains why the suddenly easier central bank policies could be key for emerging markets.

Low inflation may sound appealing, but as Russ explains, it has drawbacks for investors.

With the passing of Reg BI, consumers’ minimum expectations are going to change, so the differentiation factor in your marketing needs to as well.

With stocks on a rollercoaster ride this year, Russ discusses the various potential hedges that could smooth the ride.

While traditional marketing can still be effective, they are four factors that make it costly and time-consuming.

Russ discusses why growth is likely to continue to outperform value for a while.

Markets are not too expensive, or too cheap. As Russ explains, that offers a clue into what could cause the next move.

Russ discusses why volatility has not been more severe, even though growth has softened.

To be sure the time and effort you spend isn’t squandered, avoid these blogging mistakes – and learn from these 10 examples of how advisors built a great blog.

Continuing the post-crisis trend, U.S. stocks have outperformed the rest of the world this year. Russ explains why.

Cyclicals rule. After getting trounced in Q4, year-to-date more cyclically oriented stocks and sectors have trounced “defensive”, less-cyclically exposed names. The trend has been even more pronounced during the past month.

Despite being up 25% from December 2018 lows, Russ discusses the factors that remain supportive of the energy sector.

With growth soft, financial conditions are key for investors, Russ explains.

Russ discusses the divergence between rising stock prices and falling bond yields. What gives and can it continue?

The recent U.S. equity rally has coincided with a drop in volatility. But can that continue? Russ discusses.

Russ explains the mystery of why gold is performing surprisingly well while stocks are rallying.

It’s not just stocks: bonds and commodities are up this year as well. Russ discusses whether than can continue.

Russ discusses why energy, despite rallying – and outperforming -- this year, still looks like a value.

Markets have bounced back from December’s selloff. Russ discusses whether investors have shifted sentiment too quickly.

Russ discusses why the dollar has stabilized and what it means for markets.

After December’s rout, are stocks now reasonably valued? Russ’ answer may surprise you.