Mission
About VettaFi
Mission
VettaFi, a data, analytics, and thought leadership company, is transforming financial services from an industry to a community—one relationship at a time. Engaging millions of investors annually, VettaFi cultivates an industry leading data-driven ETF platform, built to empower and educate the modern financial advisor and institutional investor.
In addition to providing interactive online tools and research, VettaFi offers asset managers an array of indexing and digital distribution solutions to innovate and scale their businesses.
Advisor Perspectives is VettaFi's leading content program for Registered Investment Advisors (RIAs), wealth managers, and financial advisors. Financial professionals use VettaFi's Advisor Perspectives for:
Tailored email newsletters, which provides actionable insights related to investment strategy and the economy, as well as interviews with thought leaders in the investment industry. You can view archived issues of the newsletter here.
Market Commentaries, which is an audience-generated forum where fund companies, wealth managers and financial advisors share their views on the market, the economy, and investment strategy. This is the only place online where such a large diversity of opinion can be found in one easy to use, and fully searchable location.
Our service is free. However, in order to receive the newsletter you must subscribe.
More information about the underlying data in our universe can be found here.
Our goal is to provide accurate, relevant, and actionable information to the investment advisor community. Your ideas, comments, and suggestions are welcome.
News
- October 25, 2022
- Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors for Fourth Consecutive Year By Erdos & Morgan
- October 20, 2022
- VettaFi Announces Acquisition of Advisor Perspectives
- October 25, 2021
- Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors For Third Consecutive Year
- October 18, 2021
- Venerated Voices™ Q3 2021 Rankings
- July 26, 2021
- Venerated Voices™ Q2 2021 Rankings
- May 3, 2021
- Venerated Voices™ Q1 2021 Rankings
- February 1, 2020
- Industry Leader, Dorothy Hinchcliff, Joins Advisor Perspectives as Editor
- January 20, 2020
- Venerated Voices™ 2019 Rankings
- January 16, 2020
- Advisor Perspectives Ranked as Top Newsletter for Financial Advisors
- November 11, 2019
- Venerated Voices™ Q3 2019 Rankings
- June 20, 2019
- Advisor Perspectives to Market Big Picture® Charts and App
- April 15, 2019
- Venerated Voices™ Q1 2019 Rankings
- December 3, 2018
- How Advisors Select ESG/SRI Products
- July 16, 2018
- Venerated Voices (TM) Rankings for Q2 2018
- July 17, 2017
- Venerated Voices™ Update for Q2 2017
- July 27, 2016
- Venerated Voices (TM) Rankings for Q2 2016
- March 4, 2016
- APViewpoint Reaches the 10,000-Member Milestone
- July 14, 2015
- Venerated Voices™ Update for Q2 2015
- May 15, 2015
- APViewpoint reaches 5,000 advisor-member milestone
- April 28, 2015
- Venerated Voices™ Update for Q1 2015
- January 20, 2015
- Venerated Voices™ Update for Q4 2014
- October 27, 2014
- Venerated Voices™ Update for Q3 2014
- July 14, 2014
-
Three Industry Leaders Discuss APViewpoint
- July 14, 2014
- Venerated Voices™ Update for Q2 2014
- May 16, 2014
- Advisor Perspectives launches APViewpoint
- May 9, 2014
- Venerated Voices™ Update for Q1 2014
- Jan. 17, 2014
- Annual Venerated Voices™ Update for 2013
- Oct. 16, 2013
- Venerated Voices™ Update for Q3 2013
- Sept. 26, 2013
- September 26, 2013 Insider's Forum Press Release
- July 1, 2013
- Insider's Forum Conference Names Advisor Perspectives Exclusive Media Partner
- June 3, 2013
- Advisor Perspectives announces new Board of Advisors member
- Apr. 19, 2013
- Venerated Voices™ Update for Q1 2013
- March 5, 2013
- Advisor Perspectives Releases Key Findings from its Landmark Survey of More than 1,500 Financial Advisors
- Jan. 15, 2013
- Venerated Voices™ Update for 2012
- Oct. 25, 2012
- Venerated Voices™ Update for Q3 2012
- July 27, 2012
- Venerated Voices™ Update for Q2 2012
- Apr. 19, 2012
- Venerated Voices™ Update for Q1 2012
- Jan. 31, 2012
- Venerated Voices™ Update for 2011
- Dec. 19, 2011
- Advisors Have Changed How they Select Investments
- Nov. 2, 2011
- Venerated Voices™ Update for the Third Quarter of 2011
- August 3, 2011
- Venerated Voices™ Update for the Second Quarter of 2011
- June 10, 2011
- Advisor Perspectives Acquires dshort.com
- April 28, 2011
- Venerated Voices™ Update for the First Quarter of 2011
- March 1, 2011
- Advisor Perspectives Releases Comprehensive Analysis of Variable Annuities with Guaranteed Minimum Wealth Benefits
- Jan. 25, 2011
- Advisor Perspectives Announces First Venerated Voices™ Awards
- Dec. 9, 2009
- Advisor Perspectives™ Study Reports that Morningstar Ratings Fail Over a Full Market Cycle
- March 24, 2009
- New Study Evaluates Safe Withdrawal Rates for an All-Bond Portfolio
- Jan. 16, 2009
- New Study Shows Stadium Naming Deals are Bad for Investors
- Oct. 8, 2008
- Advisors Maintain Asset Allocations During Turbulent Third Quarter
- Sept. 24, 2008
- Industry Authority Bob Veres Joins Advisor Perspectives™ Board of Advisors
- Oct. 30, 2007
- Advisor Perspectives Releases Study of Morningstar's Mutual Fund Ratings
- Sept. 19, 2007
- Sector ETF Press Release
- July 17, 2007
- Advisor Perspectives Releases Study of Mutual Fund Performance
- June 5, 2007
- New study shows HNW/UHNW investors hold only 3.8% of assets in index funds
- May 8, 2007
- Advisor Perspectives Launches Revolutionary Service for Examining Investment Trends Among High- and Ultra-High Net Worth Investors