VettaFi, a data, analytics, and thought leadership company, is transforming financial services from an industry to a community—one relationship at a time. Engaging millions of investors annually, VettaFi cultivates an industry leading data-driven ETF platform, built to empower and educate the modern financial advisor and institutional investor.

In addition to providing interactive online tools and research, VettaFi offers asset managers an array of indexing and digital distribution solutions to innovate and scale their businesses.

Advisor Perspectives is VettaFi's leading content program for Registered Investment Advisors (RIAs), wealth managers, and financial advisors. Financial professionals use VettaFi's Advisor Perspectives for:

Tailored email newsletters, which provides actionable insights related to investment strategy and the economy, as well as interviews with thought leaders in the investment industry. You can view archived issues of the newsletter here.

Market Commentaries, which is an audience-generated forum where fund companies, wealth managers and financial advisors share their views on the market, the economy, and investment strategy. This is the only place online where such a large diversity of opinion can be found in one easy to use, and fully searchable location.

Our service is free. However, in order to receive the newsletter you must subscribe.

More information about the underlying data in our universe can be found here.

Our goal is to provide accurate, relevant, and actionable information to the investment advisor community. Your ideas, comments, and suggestions are welcome.

October 25, 2022

Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors for Fourth Consecutive Year By Erdos & Morgan

October 20, 2022

VettaFi Announces Acquisition of Advisor Perspectives

October 25, 2021

Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors For Third Consecutive Year

October 18, 2021

Venerated Voices™ Q3 2021 Rankings

July 26, 2021

Venerated Voices™ Q2 2021 Rankings

May 3, 2021

Venerated Voices™ Q1 2021 Rankings

February 1, 2020

Industry Leader, Dorothy Hinchcliff, Joins Advisor Perspectives as Editor

January 20, 2020

Venerated Voices™ 2019 Rankings

January 16, 2020

Advisor Perspectives Ranked as Top Newsletter for Financial Advisors

November 11, 2019

Venerated Voices™ Q3 2019 Rankings

June 20, 2019

Advisor Perspectives to Market Big Picture® Charts and App

April 15, 2019

Venerated Voices™ Q1 2019 Rankings

December 3, 2018

How Advisors Select ESG/SRI Products

July 16, 2018

Venerated Voices (TM) Rankings for Q2 2018

July 17, 2017

Venerated Voices™ Update for Q2 2017

July 27, 2016

Venerated Voices (TM) Rankings for Q2 2016

March 4, 2016

APViewpoint Reaches the 10,000-Member Milestone

July 14, 2015

Venerated Voices™ Update for Q2 2015

May 15, 2015

APViewpoint reaches 5,000 advisor-member milestone

April 28, 2015

Venerated Voices™ Update for Q1 2015

January 20, 2015

Venerated Voices™ Update for Q4 2014

October 27, 2014

Venerated Voices™ Update for Q3 2014

July 14, 2014

Three Industry Leaders Discuss APViewpoint

July 14, 2014

Venerated Voices™ Update for Q2 2014

May 16, 2014

Advisor Perspectives launches APViewpoint

May 9, 2014

Venerated Voices™ Update for Q1 2014

Jan. 17, 2014

Annual Venerated Voices™ Update for 2013

Oct. 16, 2013

Venerated Voices™ Update for Q3 2013

Sept. 26, 2013

September 26, 2013 Insider's Forum Press Release

July 1, 2013

Insider's Forum Conference Names Advisor Perspectives Exclusive Media Partner

June 3, 2013

Advisor Perspectives announces new Board of Advisors member

Apr. 19, 2013

Venerated Voices™ Update for Q1 2013

March 5, 2013

Advisor Perspectives Releases Key Findings from its Landmark Survey of More than 1,500 Financial Advisors

Jan. 15, 2013

Venerated Voices™ Update for 2012

Oct. 25, 2012

Venerated Voices™ Update for Q3 2012

July 27, 2012

Venerated Voices™ Update for Q2 2012

Apr. 19, 2012

Venerated Voices™ Update for Q1 2012

Jan. 31, 2012

Venerated Voices™ Update for 2011

Dec. 19, 2011

Advisors Have Changed How they Select Investments

Nov. 2, 2011

Venerated Voices™ Update for the Third Quarter of 2011

August 3, 2011

Venerated Voices™ Update for the Second Quarter of 2011

June 10, 2011

Advisor Perspectives Acquires dshort.com

April 28, 2011

Venerated Voices™ Update for the First Quarter of 2011

March 1, 2011

Advisor Perspectives Releases Comprehensive Analysis of Variable Annuities with Guaranteed Minimum Wealth Benefits

Jan. 25, 2011

Advisor Perspectives Announces First Venerated Voices™ Awards

Dec. 9, 2009

Advisor Perspectives™ Study Reports that Morningstar Ratings Fail Over a Full Market Cycle

March 24, 2009

New Study Evaluates Safe Withdrawal Rates for an All-Bond Portfolio

Jan. 16, 2009

New Study Shows Stadium Naming Deals are Bad for Investors

Oct. 8, 2008

Advisors Maintain Asset Allocations During Turbulent Third Quarter

Sept. 24, 2008

Industry Authority Bob Veres Joins Advisor Perspectives™ Board of Advisors

Oct. 30, 2007

Advisor Perspectives Releases Study of Morningstar's Mutual Fund Ratings

Sept. 19, 2007

Sector ETF Press Release

July 17, 2007

Advisor Perspectives Releases Study of Mutual Fund Performance

June 5, 2007

New study shows HNW/UHNW investors hold only 3.8% of assets in index funds

May 8, 2007

Advisor Perspectives Launches Revolutionary Service for Examining Investment Trends Among High- and Ultra-High Net Worth Investors