Mission

About VettaFi

Mission

VettaFi, a data, analytics, and thought leadership company, is transforming financial services from an industry to a community—one relationship at a time. Engaging millions of investors annually, VettaFi cultivates an industry leading data-driven ETF platform, built to empower and educate the modern financial advisor and institutional investor.

In addition to providing interactive online tools and research, VettaFi offers asset managers an array of indexing and digital distribution solutions to innovate and scale their businesses.

Advisor Perspectives is VettaFi's leading content program for Registered Investment Advisors (RIAs), wealth managers, and financial advisors. Financial professionals use VettaFi's Advisor Perspectives for:

Tailored email newsletters, which provides actionable insights related to investment strategy and the economy, as well as interviews with thought leaders in the investment industry. You can view archived issues of the newsletter here.

Market Commentaries, which is an audience-generated forum where fund companies, wealth managers and financial advisors share their views on the market, the economy, and investment strategy. This is the only place online where such a large diversity of opinion can be found in one easy to use, and fully searchable location.

Our service is free. However, in order to receive the newsletter you must subscribe.

More information about the underlying data in our universe can be found here.

Our goal is to provide accurate, relevant, and actionable information to the investment advisor community. Your ideas, comments, and suggestions are welcome.

News

October 25, 2022
Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors for Fourth Consecutive Year By Erdos & Morgan
October 20, 2022
VettaFi Announces Acquisition of Advisor Perspectives
October 25, 2021
Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors For Third Consecutive Year
October 18, 2021
Venerated Voices™ Q3 2021 Rankings
July 26, 2021
Venerated Voices™ Q2 2021 Rankings
May 3, 2021
Venerated Voices™ Q1 2021 Rankings
February 1, 2020
Industry Leader, Dorothy Hinchcliff, Joins Advisor Perspectives as Editor
January 20, 2020
Venerated Voices™ 2019 Rankings
January 16, 2020
Advisor Perspectives Ranked as Top Newsletter for Financial Advisors
November 11, 2019
Venerated Voices™ Q3 2019 Rankings
June 20, 2019
Advisor Perspectives to Market Big Picture® Charts and App
April 15, 2019
Venerated Voices™ Q1 2019 Rankings
December 3, 2018
How Advisors Select ESG/SRI Products
July 16, 2018
Venerated Voices (TM) Rankings for Q2 2018
July 17, 2017
Venerated Voices™ Update for Q2 2017
July 27, 2016
Venerated Voices (TM) Rankings for Q2 2016
March 4, 2016
APViewpoint Reaches the 10,000-Member Milestone
July 14, 2015
Venerated Voices™ Update for Q2 2015
May 15, 2015
APViewpoint reaches 5,000 advisor-member milestone
April 28, 2015
Venerated Voices™ Update for Q1 2015
January 20, 2015
Venerated Voices™ Update for Q4 2014
October 27, 2014
Venerated Voices™ Update for Q3 2014
July 14, 2014

Three Industry Leaders Discuss APViewpoint

July 14, 2014
Venerated Voices™ Update for Q2 2014
May 16, 2014
Advisor Perspectives launches APViewpoint
May 9, 2014
Venerated Voices™ Update for Q1 2014
Jan. 17, 2014
Annual Venerated Voices™ Update for 2013
Oct. 16, 2013
Venerated Voices™ Update for Q3 2013
Sept. 26, 2013
September 26, 2013 Insider's Forum Press Release
July 1, 2013
Insider's Forum Conference Names Advisor Perspectives Exclusive Media Partner
June 3, 2013
Advisor Perspectives announces new Board of Advisors member
Apr. 19, 2013
Venerated Voices™ Update for Q1 2013
March 5, 2013
Advisor Perspectives Releases Key Findings from its Landmark Survey of More than 1,500 Financial Advisors
Jan. 15, 2013
Venerated Voices™ Update for 2012
Oct. 25, 2012
Venerated Voices™ Update for Q3 2012
July 27, 2012
Venerated Voices™ Update for Q2 2012
Apr. 19, 2012
Venerated Voices™ Update for Q1 2012
Jan. 31, 2012
Venerated Voices™ Update for 2011
Dec. 19, 2011
Advisors Have Changed How they Select Investments
Nov. 2, 2011
Venerated Voices™ Update for the Third Quarter of 2011
August 3, 2011
Venerated Voices™ Update for the Second Quarter of 2011
June 10, 2011
Advisor Perspectives Acquires dshort.com
April 28, 2011
Venerated Voices™ Update for the First Quarter of 2011
March 1, 2011
Advisor Perspectives Releases Comprehensive Analysis of Variable Annuities with Guaranteed Minimum Wealth Benefits
Jan. 25, 2011
Advisor Perspectives Announces First Venerated Voices™ Awards
Dec. 9, 2009
Advisor Perspectives™ Study Reports that Morningstar Ratings Fail Over a Full Market Cycle
March 24, 2009
New Study Evaluates Safe Withdrawal Rates for an All-Bond Portfolio
Jan. 16, 2009
New Study Shows Stadium Naming Deals are Bad for Investors
Oct. 8, 2008
Advisors Maintain Asset Allocations During Turbulent Third Quarter
Sept. 24, 2008
Industry Authority Bob Veres Joins Advisor Perspectives™ Board of Advisors
Oct. 30, 2007
Advisor Perspectives Releases Study of Morningstar's Mutual Fund Ratings
Sept. 19, 2007
Sector ETF Press Release
July 17, 2007
Advisor Perspectives Releases Study of Mutual Fund Performance
June 5, 2007
New study shows HNW/UHNW investors hold only 3.8% of assets in index funds
May 8, 2007
Advisor Perspectives Launches Revolutionary Service for Examining Investment Trends Among High- and Ultra-High Net Worth Investors