LEXINGTON, MA, October 25, 2021 -- Advisor Perspectives, a premier digital publisher for the financial advisory profession, today announced it has been ranked as the most-read electronic newsletter among financial advisors for the third year in a row by Erdos & Morgan.
Since 2013, the Financial Advisor Media Outlook and Usage Study (FAMOUS) by Erdos & Morgan has supplied deep insights into how professional financial advisors view fund families and use media. In addition to media consumption, the study also provides a multifaceted profile of financial advisors that goes beyond basic demographic information including variables such as AUM, work setting and the role of the advisor in the client relationship.
Advisor Perspectives ranked ahead of The Wall Street Journal and Bloomberg this year among the e-newsletters listed, with readership nearly four-times that of the average publication and 29% greater than the second-place publication among all 400,000 financial advisors surveyed. Advisor Perspectives also claimed the number one spot for e-newsletters among the independent registered investment advisor (RIA) segment.
“The use of email and online information by advisors has continued to grow since our top ranking as most read e-newsletter in 2020,” said Robert Huebscher, CEO of Advisor Perspectives. “There has been a clear shift towards email communication during the pandemic and we experienced this first-hand throughout 2020 and 2021, as our email subscriber base and engagement rates surged. This study validates the enormous amount of effort from our team, which is unified in our goal to deliver the best possible content to the advisory profession.”
“Electronic newsletters continue to be a vital growth area for many media brands,” said David March.
March, the chief revenue officer at Erdos & Morgan. “According to our Financial Advisor Media Outlook and Usage Study, two out of three financial advisors receive at least one electronic newsletter.” In addition to media consumption, the study provides a multifaceted profile of FAs that goes beyond basic demographic information. It includes variables such as AUM, work setting and the role of the FA in the client/FA relationship so that targeting efforts can really drill down to the most valuable type of FA for each client.”
To introduce this year’s study to the advisor community, Advisor Perspectives and Erdos and Morgan will be hosting a joint webinar to help educate advisors about growing trends in the industry on Monday, November 15, 2021 at 2 pm ET / 11 am PT. We’ll post an invitation to attend this webinar on our home page in the next two weeks.
In addition to its electronic newsletters for financial advisors, Advisor Perspectives offers webinars, content promotion, virtual summits and other advertising opportunities.
ABOUT ADVISOR PERSPECTIVES
Advisor Perspectives is the premier digital publisher for the advisory profession, including RIAs, financial planners, wirehouse and independent broker-dealer representatives, family offices, insurance brokers, institutional investors, bank professionals and more. Rated #1 most-read electronic newsletter by financial advisors three years in a row by Erdos & Morgan, Advisor Perspectives helps advisors enable clients to achieve their financial goals. The publishing company is headquartered in Lexington, MA and was founded in 2007.
ABOUT ERDOS & MORGAN
Erdos & Morgan has been a leader in media market research for over 70 years, offering a wide range of full-service custom market research capabilities and syndicated research. Erdos & Morgan, as a subsidiary of Beta Research, is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC). For further information regarding the Financial Advisor Media Outlook and Usage Study or Erdos & Morgan, please contact David March at [email protected] or 201-236-0469.
