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I developed my series, A Financial Advisor’s Guide to Creating Your LinkedIn Profile and Making the Most of It, to help financial advisors learn about how LinkedIn marketing works so they can use the platform to effectively grow their business.
I started with an introduction to LinkedIn for advisors, followed by the ins and outs of how to optimize your LinkedIn profile, and then concluded with an in-depth guide on how to fully utilize your LinkedIn profile in your marketing strategy.
Because you may be curious to know more about some of the information I covered in this series, I’m including some additional resources below, where I took an even deeper dive into specific LinkedIn-related topics:
Learn how to use LinkedIn as a tool to help you identify and connect with journalists and editors of specific publications and online media outlets.
Each social network has a different rhythm. You can share on Twitter multiple times throughout the day, whereas you will annoy LinkedIn connections if you post more than once a day.
Because your featured image will show up when you share your content on social media, such as Facebook or LinkedIn, you should superimpose or overlay the title and add your logo or brand colors.
LinkedIn is a business-oriented social networking service that was launched in 2003. The main reason a person joins LinkedIn is for professional networking. If you are looking for a place to network with other professionals and cut out all of the “fluff” that other social networking sites bring, LinkedIn is an excellent choice.
LinkedIn Profinder is a professional services marketplace where people can search for independent professionals in specific service categories.
