About This Episode

In this episode, we will be talking about how to use social listening to inform your content marketing strategy and for lead generation. We will cover what social listening is and why LinkedIn is a gold mine for your practice. You'll walk away with data insights, specific recommendations to engage with prospects and a social media tool kit you can apply today.

About Our Guest

Lauren Hong is president of Out & About, a full-service marketing firm that she founded in 2013.

I was raised in Kansas City, Missouri, by my father, a journalist, and my mother, an artist. It’s no surprise my creativity and love for marketing were innately instilled in me. I went on to graduate from Drake University (Go Bulldogs!) with a degree in graphic design and advertising. I further explored my love for new challenges and understanding communications as a Fulbright Scholar in South Korea, where I taught English, worked in the U.S. Embassy and earned my masters in international studies at Ewha University. After several years of travel, I lived in Washington, D.C. and Boston, where I worked at a boutique marketing agency, and eventually I landed in San Diego. A common thread throughout it all was to understand unique challenges and tell stories through different mediums.

In 2013, I founded Out & About Communications. That was 10+ years ago, and the original vision remains — to build an agency that takes care of clients as if they were family and delivers work that wows. We found our niche exclusively working in the financial services industry and today we partner with wealth management, payroll, lending, banking, and outsourced financial consulting companies nationwide. We hire, train, and build our systems around those complex compliance and jargon-heavy worlds.

For anyone who has grown or built businesses, you know the effort it takes to grow teams and build systems designed to scale. Today, I’m delighted to share that our team has grown to 30+ strategists, managers, and creative implementers. But what I’m most proud of, in addition to seeing the long-term growth of our clients, is seeing our team consistently living our values and collaborating in concert.

Outside of my work, you can catch me with my husband and two daughters exploring San Diego or trying new restaurants. I also have a lot of fun getting lost in my garden pulling veggies or attempting to plant seeds.

Show Notes

Here are some links to learn more about Lauren and Out and About:

• Advisor Perspectives article, “How Social Listening Drives Results”
• LinkedIn cheat sheet
• Upcoming webinar about video content marketing

A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.