AllianceBernstein’s Strategy for the ETF Market

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About This Episode

As of last week, Morningstar Direct calculated that 391 new ETFs had begun trading in 2023. That's significantly higher than the 311 that had debuted by the final week of October in 2021, the year ETF launches set a record of 475.

Active strategies are playing a key role in that record-breaking pace. Despite holding about 6% of total assets, actively managed ETFs still added almost one-third of total flows in September. Nearly 75% of the launches so far this year have been active ETFs.

AllianceBernstein (AB) launched its first ETFs into that intensely competitive marketplace. My guest, Noel Archard, is here to discuss the competitive dynamics of the ETF industry and his strategy to gain market share in the advisor intermediary channel.

About Our Guest

Noel Archard is the global head of ETFs and portfolio solutions.

Archard is based in New York and is responsible for bringing AB’s diverse set of investment capabilities to the active ETF marketplace. He brings two decades of ETF and product experience to AB. Prior to joining AB in 2022, Archard served as the global head of product for State Street Global Advisors. He also worked in a variety of executive roles at SSGA, BlackRock and Vanguard Group. Archard holds a BS in journalism from Northwestern University. He is a CFA charterholder.

Show Notes

AB ETFs Website:

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