Formed in 2017, the firm is headed by ETF visionaries Bruce Bond and John Southard, founders of PowerShares ETFs, one of the largest ETF providers in the world. Bond and Southard reentered the asset management industry to bring to market the Defined Outcome ETFs™, first-of-their-kind investment products that they felt would change the investing landscape and bring more certainty to the financial planning process.

109 N Hale Street, Wheaton, IL 60187
(800).208.5212
www.innovatoretfs.com

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Commentary

The Soft Landing Consensus

A string of CPI readings heading in the right direction. A labor market and consumer that are still intact. All of the sudden, the recession consensus has given way to a soft landing. Learn what may be in store for the equity market.

Webinar

Portfolio Construction Blueprints: Blending Defined Outcome ETFs™ in Pursuit of Growth & Income

Join VP of Research, Tim Urbanowicz, CFA and Director of Investment Strategy, Tom O’Shea, CFA as they delve into the investment process behind Innovator's seven strategic model portfolios, shedding light on how advisors can leverage these models to efficiently incorporate Defined Outcome ETFs™ into their business and drive scalability.

Webinar

Seek equity upside with 100% downside protection?

Join the experts at VettaFi and Innovator ETFs for a webcast discussion about a defined protection strategy and where that strategy sits in a portfolio.

Commentary

When Cash Isn’t King

Money market allocations hedged investors from tumbling equity markets last year and for the first time in a long time, generated considerable interest income. While cash-like investments offer liquidity and risk management, they do have some drawbacks. What other options do investors have?

Commentary

AI Tailwinds vs. Macro Headwinds

Formed in 2017, the firm is headed by ETF visionaries Bruce Bond and John Southard, founders of PowerShares ETFs, one of the largest ETF providers in the world.

Webinar

Barrier Income ETFs: The Latest Innovation in Defined Outcome Investing

In the upcoming webcast, Innovator ETFs and VettaFi will outline a new suite of Barrier ETF products and how they can protect and enhance portfolios.

Commentary

A Look at the Debt Ceiling

The deadline for the #debtceiling is quickly approaching. Where does each side stand? What does each side have to lose? Will a deal get done despite the hardening of partisan lines? Check out what it all means for investors.

Commentary

Breaking the Ties

Why finding ways to break the tie to these variables is so important, and outline a few ideas for how to do it.

Commentary

Getting Ahead of Ourselves

Soft landing or hard landing? Recession or no recession? In my mind, there is no question more important.

Commentary

What to Watch

The market has high hopes for the Fed, however, comparing this to the Fed’s own expectations, we see a very different narrative.

Commentary

The Back Half of the Hike Cycle

With the aggressive pace of rate hikes in 2022 and inflation slowly starting to come down, we are optimistic that we are in the later stages of the tightening cycle.

Commentary

2023 Investment Outlook

In our 2023 outlook, we outline three key themes for the new year and highlight several implementation solutions investors can use to navigate potential challenges and grow client portfolios in the new year.

Webinar

Defined Outcome ETFs™: More relevant today than ever before

As one year ends and another begins, we’ll look at how the Outcome-Based ETF industry evolved in 2022, how defined outcome ETFs distinguished themselves during the downturn, and what lies ahead for Outcome-Based ETFs in 2023 and why they’re more relevant today than ever before.

Commentary

“What to Watch: A look at Bear Market Rallies”

Equities saw a strong rebound last month, with the S&P 500 gaining 8% and the Dow posting its biggest October ever¹. Was this the start of a new bull market? In this week’s “What to Watch”, we explore this question and dive into historical bear market rallies.

Webinar

Pursuit of Reward in the Face of Risk

Join us for a discussion of the nature of the risks facing market participants today, and how investors can seek to both protect against market loss and be positioned to participate in market appreciation.