Formed in 2017, the firm is headed by ETF visionaries Bruce Bond and John Southard, founders of PowerShares ETFs, one of the largest ETF providers in the world. Bond and Southard reentered the asset management industry to bring to market the Defined Outcome ETFs™, first-of-their-kind investment products that they felt would change the investing landscape and bring more certainty to the financial planning process.
The Soft Landing Consensus
A string of CPI readings heading in the right direction. A labor market and consumer that are still intact. All of the sudden, the recession consensus has given way to a soft landing. Learn what may be in store for the equity market.
Portfolio Construction Blueprints: Blending Defined Outcome ETFs™ in Pursuit of Growth & Income
Join VP of Research, Tim Urbanowicz, CFA and Director of Investment Strategy, Tom O’Shea, CFA as they delve into the investment process behind Innovator's seven strategic model portfolios, shedding light on how advisors can leverage these models to efficiently incorporate Defined Outcome ETFs™ into their business and drive scalability.
Seek equity upside with 100% downside protection?
Join the experts at VettaFi and Innovator ETFs for a webcast discussion about a defined protection strategy and where that strategy sits in a portfolio.
When Cash Isn’t King
Money market allocations hedged investors from tumbling equity markets last year and for the first time in a long time, generated considerable interest income. While cash-like investments offer liquidity and risk management, they do have some drawbacks. What other options do investors have?
AI Tailwinds vs. Macro Headwinds
Formed in 2017, the firm is headed by ETF visionaries Bruce Bond and John Southard, founders of PowerShares ETFs, one of the largest ETF providers in the world.
Barrier Income ETFs: The Latest Innovation in Defined Outcome Investing
In the upcoming webcast, Innovator ETFs and VettaFi will outline a new suite of Barrier ETF products and how they can protect and enhance portfolios.
A Look at the Debt Ceiling
The deadline for the #debtceiling is quickly approaching. Where does each side stand? What does each side have to lose? Will a deal get done despite the hardening of partisan lines? Check out what it all means for investors.
Breaking the Ties
Why finding ways to break the tie to these variables is so important, and outline a few ideas for how to do it.
Getting Ahead of Ourselves
Soft landing or hard landing? Recession or no recession? In my mind, there is no question more important.
What to Watch
The market has high hopes for the Fed, however, comparing this to the Fed’s own expectations, we see a very different narrative.
The Back Half of the Hike Cycle
With the aggressive pace of rate hikes in 2022 and inflation slowly starting to come down, we are optimistic that we are in the later stages of the tightening cycle.
2023 Investment Outlook
In our 2023 outlook, we outline three key themes for the new year and highlight several implementation solutions investors can use to navigate potential challenges and grow client portfolios in the new year.
Defined Outcome ETFs™: More relevant today than ever before
As one year ends and another begins, we’ll look at how the Outcome-Based ETF industry evolved in 2022, how defined outcome ETFs distinguished themselves during the downturn, and what lies ahead for Outcome-Based ETFs in 2023 and why they’re more relevant today than ever before.
“What to Watch: A look at Bear Market Rallies”
Equities saw a strong rebound last month, with the S&P 500 gaining 8% and the Dow posting its biggest October ever¹. Was this the start of a new bull market? In this week’s “What to Watch”, we explore this question and dive into historical bear market rallies.
Pursuit of Reward in the Face of Risk
Join us for a discussion of the nature of the risks facing market participants today, and how investors can seek to both protect against market loss and be positioned to participate in market appreciation.