A New Look for Advisor Perspectives Is Coming in 2027
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View Membership BenefitsThe same trusted insights for financial advisors, a refreshed website experience, and new ways to access educational resources. Here’s what you need to know:
Key Takeaways:
- Advisor Perspectives has long been a trusted destination for financial advisors seeking practice management insights, market commentary, and perspectives from leading voices across the industry.
- In January 2027, we’re introducing an updated Advisor Perspectives website, designed to make it easier to discover content, navigate the site, and access the resources that support your work.
- While you’ll notice a refreshed look and new features, what matters most isn’t changing: Advisor Perspectives will remain dedicated to delivering the independent perspectives, practice management insights, and educational content that financial advisors rely on.
We are also making it easier to connect with additional educational resources across our family of websites, including access to virtual events hosted on our sister site, ETFDb.com.
Frequently Asked Questions
Why is Advisor Perspectives changing?
We are updating the website to create a more intuitive, modern experience for our readers.
Our goal is to make it easier for financial advisors to discover relevant content, explore market perspectives, and access educational resources, while preserving the editorial focus that has made Advisor Perspectives a trusted industry destination.
What will look different on the new website?
Advisor Perspectives will introduce a refreshed visual identity, updated navigation, and an enhanced user experience.
The new design is intended to make it easier to find articles, discover relevant insights, and explore the content that matters most to you.
Will Advisor Perspectives still publish the same types of content?
Yes! You’ll continue to find the advisor-focused insights and commentary on the economy and the markets that you have come to expect.
Our commitment to serving financial advisors with thoughtful, relevant editorial content remains unchanged.
Will my favorite authors and contributors still be featured?
Yes. Advisor Perspectives will continue to feature insights and perspectives from industry experts, contributors, and VettaFi’s editorial and research team.
The website refresh is designed to improve how readers discover and engage with this content, not to change the publication's editorial mission.
Will my existing article links and bookmarks still work?
Yes. Your existing Advisor Perspectives links and bookmarks will continue to work so that you can access your favorite pages and research resources without interruption.
Will my newsletter subscriptions or email preferences change?
Our goal is to ensure you continue receiving the Advisor Perspectives newsletters and updates that you value.
You may notice refreshed email designs or changes to how subscription options are presented, but Advisor Perspectives will continue delivering relevant editorial content to subscribers. You will continue to have options to manage your email subscriptions and preferences, including through the links provided in our emails.
Will I need to create a new login or account?
We are introducing a more connected account experience across our websites. You will have one login for Advisor Perspectives and ETFDb.com. This is designed to make it easier to access educational events, ETF research tools, and other resources. There’s nothing you need to do right now.
What's happening with AP Premium?
To better serve the financial advisor community and make our insights and research more accessible, we are making all Advisor Perspectives content and tools available for free! With the launch of our new website experience in mid-January 2027, AP Premium will no longer exist as a separate product. Instead, all content and tools previously available through AP Premium will be accessible with a simple, free Advisor Perspectives account. No paid subscription will be required.
What’s new with virtual events?
One of the new capabilities coming to Advisor Perspectives is easier access to virtual educational events. You will be able to register for CE credit virtual events through Advisor Perspectives, with the events themselves hosted by our sister site, ETFDb.com.
This gives Advisor Perspectives readers another way to access industry experts, investment insights, and educational programming.
When will the updated Advisor Perspectives website launch?
The refreshed Advisor Perspectives experience is scheduled to launch on January 19, 2027.
Do I need to do anything before the transition?
No action is needed right now.
You can continue reading Advisor Perspectives and receiving your existing communications as usual.
We’ll keep you informed about the upcoming changes and provide clear instructions if there is anything you need to do.
We look forward to welcoming you to the new Advisor Perspectives in January 2027.
A message from Advisor Perspectives and VettaFi: To learn more about this and other topics, check out some of our webcasts.
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