Age Isn't Just a Number

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While don’t think of myself as being old, I can’t call myself young anymore. When I go to the gym, it takes me longer to stretch than to work out. People my age debate the best vitamin supplements, not the best burger joints. When I am asked for identification at the market, it isn’t to confirm I am old enough to buy beer; it’s to see whether I am eligible for a senior discount.

Signs of aging aren’t confined to my personal life. We see them everywhere: populations in many of the world’s largest markets are collectively getting older, a trend that will have a tremendous influence on economic performance in the years ahead.

It’s not as if the challenges of collective aging are just now becoming apparent. Even as the baby boomers were entering their peak productive years in the 1980s, demographers were warning about the challenges that such a large generation would present decades later. Of the many variables that bear on the outlook, demographic factors are among the most predictable.

The emerging demographic deficit in America, Europe, and Asia is the product of basic economics. Studies of international data across time and place reveal that richer countries have lower birth rates. This might initially seem counter-intuitive, as wealthier families can theoretically afford to have more children. But the opportunity cost of caring for kids (time taken away from work or leisure time) can be substantial, more so for parents with higher incomes and two-earner families.

birth and death rates