The Optics of Inflation

The Optics of Inflation

“If you bought it, a trucker brought it.” —Ancient Trucking Proverb

“I don’t care about the facts, Domino, I care about how I feel.” —from The Passion by Jeanette Winterson

The Federal Reserve raised interest rates this week, in part to reset consumer expectations on inflation. Their work is likely not done, as there is a negative surprise coming for many consumers, especially in rural America. Winter is coming, and that means the return of home heating bills. Depending on how you heat your home, your bills could be much higher this winter.

Even as the Fed acknowledges that inflation has been running higher than their 2% target for several years, some economists argue that the rate of inflation is coming down. While the data might indicate improvement, it is somewhat irrelevant if consumers do not believe it. Right now, many don’t. They would argue that the way inflation is calculated does not reflect their reality.

This week we look at the most pervasive expense in the economy. It is an input to nearly everything we buy, eat, and touch.

Unless you own a trucking company, run a farm, operate heavy equipment, or drive a really big pickup truck, you may not have noticed how expensive diesel has become.

On September 15, AAA’s national average diesel price was $6.27 a gallon, compared with about $3.69 a year ago— a roughly 70% increase. Today’s price is the highest on record, but it is not the most expensive diesel has ever been. In 2008, AAA’s national diesel average peaked near $4.76 a gallon. Adjusted for inflation, that’s more than $7 a gallon in today's dollars.

diesel prices

Either way, a 70% increase in a single year is an enormous shock to the economy.

Even if diesel prices were to fall from here, the shock will be working its way into grocery bills, freight charges, construction costs and home heating bills for many months.

See more: Financial Markets Still Grappling with High Oil Prices and Higher Interest Rates