Tamer Bull Market: Income-Enhanced ETFs Set to Shine

It’s historically rare to see a three-year winning streak of 20% or more for the S&P 500, but the index certainly came close last year. The benchmark racked up a roughly 18% return in 2025 — only the fifth time the index has seen three straight years of 16% gains or more in almost a century now. But after a near hat trick for the major indices, many on the Street are expecting a much more moderate bull market this year. A majority of year-end S&P 500 projections reflect more cautious optimism than in years past. The current average analyst consensus sits at approximately 7,555. This suggests an upside of 9–11% from recent levels.

Heard on the Street S&P 500 Year-End Price Targets

Setting the Stage for Synthetic Income to Shine

Tariff fears have ebbed and flowed but faded (for the moment), as the trade détente holds for now. Continued Federal Reserve rate cuts, easing inflationary pressure and ongoing earnings growth should all support the bull case. The economy is back in fighting shape despite a murkier jobs market. But concentration risks remain at large, and many believe the market is in a mid-to-late cycle stage of its run.

In a year where moderation, not momentum, may define returns, options-enhanced ETFs offer an attractive way to stay invested while monetizing the more limited upside many expect. Simply put, the opportunity cost of foregone upside is reduced in a muted market. Yield-focused overlays have now taken on a less tactical, more strategic appeal. Plenty of products have stormed the scene that could help advisors gain that extra edge.