Coming in Hot

Following the relatively solid January Employment Situation report, the market’s undivided attention, at least economic data-wise, then turned to the latest CPI reading. Indeed, with the jobs aspect of the Fed’s dual mandate clearly showing no urgency to cut rates further at this time, the question then turned to the inflation portion of the policy maker’s mission. Well, we all know how that turned out, as the January CPI data showed both headline and core readings coming in hotter than expected.

Following the CPI release, we were asked by some in the media, as well as financial advisors, if we were surprised by the higher-than-expected result for this retail inflation measure. Our answer was not really. It’s not that we’re in the forecasting business per se, but rather, in the last few years, we have witnessed CPI data exhibiting a noticeable pattern to begin the calendar year. In fact, it wasn’t just us who observed this trend; there were also some articles being written about it beforehand.

So, what exactly are we referring to? Beginning in 2022 and carried through to 2024, the monthly and attendant year-over-year readings for CPI produced outsized, and arguably stronger, increases than perhaps were being projected. One could say that the 2022 experience was just the period in which the spike in demand pressures was occurring, so we should disregard that. Okay, but that doesn’t explain what transpired in January of both 2023 and 2024, and now 2025.

A key factor behind this performance appears to lie in the notion that, as a retailer, if you’re going to raise prices, why not do it to begin a new calendar year? Is it that simple? Great question, considering that their underlying price pressures were more than likely going up in the months prior to January, so why not just mark to market?