Online Sales Continue to Grow, Unabated

Chief Economist Eugenio J. Alemán discusses current economic conditions.

Retail trade sales in the U.S. are reported by distribution channel. For example, gasoline sales are reported through the gasoline stations distribution channel, although those gasoline stations’ sales also include everything else sold at gasoline station convenience stores, i.e., hot dogs, tobacco, sodas, gum, chips, coffee, etc. Furthermore, it is highly unlikely that sales at gasoline stations are going to be threatened by online sales, unless there is something we are missing regarding the need to fill up our tank every week! Nevertheless, gasoline sales as well as gasoline stations sales have remained depressed or at least have remained unchanged over the last few decades or so, perhaps because we continue to buy more efficient cars rather than because we are driving less. The increase in sales of EVs is probably another factor that has helped to increase miles per gallon and why sales of gasoline have not grown over the last several years1. At the same time, gasoline stations’ sales as a percentage of total retail trade sales have continued to lose ground as more efficient cars as well as EV have probably reduced the times Americans are using that distribution channel. Furthermore, gasoline stations, in general, make more profits from convenience stores’ sales than from the sale of gasoline so the reduction in traffic has continued to erode the ability of these gasoline stations to improve their bottom line.

Jobs Open Relative to Unemployment Chart
However, other retail distribution channels have also seen something similar to what is happening to the gasoline station distribution channel, but for different reasons. This time it is not more efficient cars or EVs, which at this time do not use the gasoline distribution channel for charging. Most of the challenge faced by these other distribution channels continues to be online sales.