An AI Phone App? Microsoft’s Copilot Hits iOS, Android

With a new year brings a new chapter in the exciting growth of artificial intelligence. AI had a major breakout year in 2023 as OpenAI’s ChatGPT exploded into the public eye in the Spring. Since then, firms across the economy have looked to AI as a source of economic growth and disruption. As the key competitors in AI development push forward, Microsoft (MSFT) has laid down another marker of its status, with its AI phone app Copilot launching on both iOS and Android recently.

Copilot, formerly known as Bing Chat, initially launched earlier in 2023 as part of the Microsoft 365 suite. As a chatbot not too dissimilar to ChatGPT, Copilot leans on large language models (LLMs) to help users with clerical work. The AI phone app’s arrival to phones and other iOS and Android devices comes just after its first update since launch in November, which saw it become more personalized.

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Microsoft Copilot is a natural extension and step from Microsoft to spread beyond the Bing and Cortana days, which both ultimately never blossomed to the extent that one would have imagined,” said VettaFi senior research analyst Zeno Mercer.

“They are developing both for enterprise and consumer – a smart blend which our research suggests is going to the status quo going forward as the best of both worlds come together to maximize for individual’s preferences and needs,” he added.