Clorox Crashed: Buy, Sell or Hold?

Introduction – Clorox

Clorox reported what many are describing as disastrous earnings for the 4th fiscal quarter 2021. But perhaps the worst news is that the company is guiding for much lower earnings for fiscal years 2022 and 2023 than previously expected. The question then is: is this Dividend Aristocrat that has raised its dividend for 44 consecutive years finally buyable?

In order to answer that question, I will go through a deep dive of Clorox based on assessing its fundamental value. I will also simultaneously illustrate the importance of continuous research and due diligence by illustrating how quickly prospects for a business can change. If you want to know how to research a stock, then you do not want to miss this video.

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