What Could I Realistically Make If I Invested in Apple Today?


Just as it always does, Apple’s (AAPL) Keynote event generated quite a buzz. In addition to announcing several new products and upgrades, this year’s event inaugurated the Steve Jobs Theater at Apple Park. And as usual, reactions to the presentation have been quite strong. Perhaps more than any other company, Apple has both zealous and loyal enthusiasts and equally as zealous critics. Consequently, discussions regarding Apple’s future business growth and investment merit tend to be very opinionated and highly charged and emotional.

Therefore, with this article I’m going to refrain from offering opinions and present a historical review of Apple by the numbers based on fundamentals. To add interest to the presentation, I am going to present Apple’s historical operating performance over the timeframe 1998 to current which coincides with Steve Jobs’ return to the company after his resignation in 1985. The operating results that Apple achieved after Steve Jobs returned to the company may surprise and fascinate you. I know it fascinated me.

Nevertheless, regardless of whether you love Apple and its products or hate them, I offer this article as a matter-of-fact look at Apple’s history and future by the numbers. Furthermore, I am going to refrain from offering forecasts of how many iPhones Apple might or might not sell in the future. There are plenty of reports already published where this information can be found. The objective of this article is to provide a factual review of Apple by the numbers based on fundamentals.

FAST Graphs Logarithmic Analyze Out Loud Valuation Analysis of Apple Inc.

The fundamental analysis on Apple is contained in this video. Regardless of your opinion of Apple and its products, this video will clearly illustrate the investment potential of Apple going forward.