Your Healthcare Sticker Shock Has Been Decades in the Making

Welcome to open enrollment season, when millions of Americans are yet again wracked with anxiety over the sizable chunk of their paychecks being sucked up by healthcare costs.

If you’ve recently experienced sticker shock while reviewing your employer’s health plans, you’re probably wondering what’s gone so wrong in our system, who’s to blame, and, of course, whether any relief is coming. The answers are complicated — and will probably disappoint.

One problem is recency bias. The newest drivers of healthcare costs get much of the attention, while a gnarlier, long-term problem continues to fester. Decades of consolidation have reduced competition and given hospitals and other providers more power over prices, helping drive up the cost of care — and, ultimately, what employers and workers pay for coverage.

Read more: Healthcare: What a Mess

Fresh data from KFF shows that the average family this year will shell out $7,471 in premiums for their employer-sponsored plan, a 9% increase over what they paid in 2025. The situation is worse for people working for small companies, where family coverage now approaches $10,000.

And that’s just employees’ share of the bill. Add what their employers pay, and the average cost for a worker’s family plan now exceeds $28,300. Surveys show that it’ll only get worse next year, when companies are projecting the biggest hike in healthcare costs in more than 20 years. It’s no wonder a recent Gallup poll found fewer than half of Americans felt secure in their ability to afford healthcare.

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When employers discuss spiraling costs, they tend to point to a few newer, more visible culprits. A recurring theme is the rise in prescription drug costs, particularly the widespread use of expensive GLP-1 medicines. More recently, they’ve cited artificial intelligence, which promises long-term healthcare savings but is now being used by hospitals to “upcode,” or inflate diagnoses to maximize billing.