Apple Investors Are Tired of AI Promises, Want Tangible Progress

Apple Inc. investors are losing patience with the company’s talk about becoming a more formidable presence in artificial intelligence and want to start seeing some results.

“There’s a bit of fatigue with Apple and AI,” said Tim Chubb, chief investment officer at Girard, a Univest Wealth Division, which owns the stock in an underweight position. “It’s hard to extend them the same benefit of the doubt we used to since there have been so many delays.”

Wall Street was hoping the iPhone maker would come out strong at its annual Worldwide Developers Conference last week, but its presentations were considered underwhelming and the timing of product availability disappointed. The overhauled Siri AI assistant will launch this fall but as a beta version, meaning it remains a work in progress. And the latest AI features won’t initially be available in the European Union or China, two key markets.

The news dashed hopes that Apple’s AI strategy is firmly on track and ready to spur a long-awaited upgrade cycle for iPhone customers. The stock is coming off its worst week since February, and its 10% gain this year is well shy of the technology-heavy Nasdaq 100 Index’s 19% rise.

Apple shares had rallied into the conference, soaring 15% in May for their best month since July 2022. And the stock caught a bid on Tuesday after a Bloomberg report that the company’s camera-equipped AirPods, a next-generation foldable phone and a fresh iPhone model all will launch in 2027. The shares were up 0.5% in early trading on Wednesday.