Microsoft Is This Industry’s No. 1 Fan. Others Should Be, Too.

Removing the carbon dioxide we’ve put into the atmosphere and storing it back on Earth might sound like a fantasy, but the sprouts of an entire industry aiming to do just that are emerging. There’s a problem, though: Who’s buying?

Thus far, upward of 13.5 million metric tons-worth of carbon dioxide removal (CDR) credits have been bought, and just 4.7% of those have been delivered, meaning CO2 has been removed and stored. That’s because most of the CDR technologies being sold — ranging from biochar and direct air capture (DAC) to ocean alkalinity enhancement and marine biomass sinking — are still in development or in the early stages of scaling.

The problem is that there’s not much demand right now. Though hundreds of purchasers are listed on CDR.fyi, an open data platform monitoring the removals market, 73% of the purchases have been made by just four bodies: Microsoft Corp., Alphabet Inc., Airbus SE and Frontier, an advance market commitment from a group of companies including Shopify Inc. and Hennes & Mauritz AB. The number of new purchasers also isn’t growing fast.

Majority of carbon

Why is that? If you’re a business looking to set a climate target, there’s one organization you need to please: Science Based Targets Initiative, or SBTi. Formed in 2015, more than 10,000 companies globally have now committed to set sustainability goals using the organization’s standards — among them McKinsey & Co., AP Moller-Maersk A/S and Nikon Corp. As such an influential body, SBTi has been blamed for holding back investment in carbon dioxide removal. After all, companies won’t put money into anything that isn’t going to help meet their goals according the SBTi’s standard, quite fairly.