This $7 Trillion Pile Won’t Save the Bulls

The money-market industry just reached a significant milestone with Crane Data reporting that these cash-like funds have amassed a record $7 trillion in assets. There are many ways to think about this development. One notion is that this huge sum represents “cash on the sidelines,” waiting to be unleashed into stocks, further fueling a bull market that has pushed major indexes to record highs. The idea is misguided.

A rudimentary Google search reveals that pretty much since the first money market fund was created in 1971, each new milestone has fired up equity market bulls. Their premise is simple: Who in their right mind would let cash sit in some fund earning miniscule interest rates thrown off by the safest investments including Treasury bills and commercial paper when there are infinite riches to be had in stocks? Surely these investors, or rather households, must be waiting for stocks to pull back before putting their cash into the market!

There’s little evidence to support that idea. In fact, retail investors are already bulled up. The Conference Board’s monthly consumer confidence survey, released this week, shows that 56.4% of respondents expect equities to be higher over the coming years, the highest percentage in records going back to 1987. While cash levels have risen by 38%, household stock holdings have surged by 50%, so the share of cash in portfolios has actually declined, according to Dan Suzuki, deputy chief investment officer at Richard Bernstein Advisors LLC. “This indicates that households are not, in fact, retreating into cash but are actively participating in equity markets with historically high exposures,” Suzuki wrote in a research note. So households’ cash-like holdings have little signal to offer equity bulls.