How India Can Engineer a Future Beyond Software

In the early 2000s, Alok Nanda’s new colleagues called him the “bumper guy.”

Nanda's job at General Electric Co. back then was putting some plastic between the bumper and the beam of a Suzuki Swift. The plastics division, which traced its history to the early days of synthetic rubber, had hired the young engineer from the state-run Defense Research & Development Organization, placed him at one of GE’s new facilities on the outskirts of Bengaluru, and asked him to find a cost-efficient way to reduce the impact on pedestrians in auto accidents.

Two decades later, the former bumper guy and the John F. Welch Technology Center he now heads in Bengaluru are executing far more complex projects. In the process, they’re writing a template for multinationals on how to use India’s engineering talent to create intellectual property, not just cut costs.

This is very different from the code-writing work that has brought the most-populous nation global recognition in the last quarter-century. While software outsourcing will face an existential challenge from generative artificial intelligence, the engineering prowess — if harnessed well — will launch the next wave of productive and lucrative jobs.

Policymakers in New Delhi have their sight on China’s factory-to-the-world crown. They are spending $24 billion over five years on production-linked incentives. Trouble is, the rivalry is not limited to other Asian countries like Vietnam, which have the same goal and are ahead in the game. The US, too, is running a very generous industrial policy to revive its manufacturing past.

While India’s factory ambitions are hobbled by its stifling bureaucracy and protectionist attitude to trade, it’s still possible for it to make a play as a global engineering workshop and research lab. The knowhow it exports will be embedded in products manufactured elsewhere. As Frederic Neumann, HSBC’s chief Asia economist, says: “India’s services connectivity to the world economy is so large nowadays that it ‘compensates’ for the lack of goods trade connectivity.” It’s time to use those links to target commercial services, where cross-border demand grew 9% to $7.5 trillion last year. World goods trade is three times larger, but it shrank by 5%.