Ten Things I’m Telling Clients in 2024

Allan RothWhile investing strategies should be consistent, changes in markets and the economy make some advice more relevant than it was in the past. Below are the top 10 things I’m telling clients:

1. Get real! Many clients have come to me recently heavily invested in bonds yielding 4% to 5%. In fact, some say they can live off the income and never touch principal. I hate to burst people’s “feel good” bubble, but my advice is to “get real,” as in after-tax, inflation-adjusted thinking. After taxes, they may be getting 2.7% to 3.3% and most, if not all, of that will be eaten up by inflation.

Treasury Inflation Protected Securities (TIPS) solve the inflation part of the misconception, but not the taxes. Though TIPS offer a 2% real yield, they are taxed on nominal returns. So, if we end up with high inflation, taxes could eat up most or all that return.

2. You have a ton of cash and that is your riskiest asset. The old and rather dark story goes that if a frog is dropped into a pot of boiling water, it will jump out. But if the frog is dropped into a pot of nice comfortable cool water that is slowly heated, it will not notice the gradual change in temperature and will stay in the pot until it boils.

Holding cash is, metaphorically speaking, like that frog in the pot of cold water. It felt great in 2022 when both stocks and bonds had large losses, but the pot has been heating up since then. The inverted yield curve has some cash and money market accounts earning 5%, though that’s unlikely to last as the Fed has signaled it will lower the Fed funds rate this year, which will impact cash and money market yields. The markets will control intermediate and longer-term yields. I’m telling clients to minimize cash or, in other words, jump out of that pot before it starts to boil.

3. Your goal is not to die the richest person in the graveyard. More often than those who are heavily in cash and bonds, many clients come to me with very aggressively weighted stock portfolios. It’s predictably irrational behavior. In bear markets I see people more conservatively invested, and in bull markets like we have today it’s the opposite. There are two factors at play in this dynamic. The first is that inertia results in low stock exposure in a bear and high stock exposure in bulls. The second is that we time markets poorly. Data shows this is especially true for advisors.

I acknowledge to clients that stocks are likely to outpace bonds in the very long run yet urge them to look at the consequences should we have a grizzly bear rather than these teddy bears we’ve had in the last quarter century. As fellow Advisor Perspectives author William Bernstein puts it, “if you’ve won the game, stop playing.” I tell clients to take some risk off the table if they’ve won the game.