Smarter Energy Use Is a New Green Bet for Big-Money Investors

A largely invisible driver of the green transition is rapidly gaining backers among some of the world’s largest investors, even as other climate initiatives falter.

Firms including KKR & Co., Blackstone Inc. and Brookfield Corp. are piling billions of dollars into companies and technologies that help reduce the vast amount of energy that goes wasted on assembly lines, in office buildings and even on farms.

“So far, people have largely tended to focus on making the supply of energy greener,” said Emmanuel Lagarrigue, partner and co-head of climate strategy at private equity giant KKR. “But there’s also real opportunity in reducing demand.”

The business of energy efficiency is attracting greater interest after power and natural gas prices jumped during a global energy crisis, prompting large users to take a close look at operations. At the same time, wind- and solar-power developers are stumbling due to high interest rates and supply-chain issues, leading climate investors to look to the demand side in the pursuit of returns.

Rising Investment in Industrial Energy Efficiency

The downside is similar to any environmental project, with upfront costs and a bewildering array of technologies and applications. That obscures the payoff as companies often ignore the energy and emissions savings when they look at costs. But the higher power and gas prices are creating an automatic incentive for companies and in turn attracting investment.