China Stock Traders Bet Consumption Will Supercharge 2023 Rally

Chinese equities have been on a tear in the first week of 2023, and investors are gearing up for more gains with consumer-related stocks expected to spearhead the surge.

Across trading floors on the mainland, optimism around the reopening trade is rebuilding. The speed at which infections appear to have peaked in some cities has caught many money managers by surprise, spurring bets that pent-up demand will help revive growth and corporate profits.

“Consumption is for sure going to be at the forefront of a Covid recovery boost, helped by price hikes as the stifled demand comes roaring back, while confidence and employment pick up, said Shi Peng, managing director at Loyal Capital Ltd. in Tianjin.

China’s mainland stock benchmark climbed almost 3% this week, beating a global gauge, as traders position for a resumption in economic activity. Easing regulatory risks and support measures for the property sector lent an additional boost. A measure of US-listed Chinese shares had its best-ever start to a year after a relentless rout that erased more than half of its value over the last 24 months.

The CSI 300 Consumer Discretionary Index outperformed the benchmark this week, climbing 3.9%. Some of the biggest gainers were retail-related names such as auto parts producer Huizhou Desay Sv Automotive Co. and appliance maker Beijing Roborock Technology Co.

“Consumption is the last resort now for the economy, and the market is likely to favor the theme as the low-base effect means that the numbers will look solid, to say the least,” said Yu Yingbo, investment director at Shenzhen Qianhai United Fortune Fund Management Co. “The reopening story will be lasting, and can be played throughout the year.”