How Much Should Advisors Charge Small Accounts?

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For years, small accounts have been overcharged and underserved. I’m encouraged, however, by what I see some advisors doing, I wish the rest of the profession were inspired to similarly elevate the value provided for the price charged small clients.

High fees are very damaging to a small portfolio

There’s nothing that screams, “I just want to get as much money as I can out of you,” than charging 1.9% or more on a small account. I’d rather have your website say:

I really don’t want to work with anyone with less than $1 million because I won’t make enough in fees. Rather than eff you over by price gauging, please kindly move on to another advisor. I can recommend some people.