How to Repel the Wrong People from Your Company

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The best marketing doesn’t just attract people to your business. It also repels the people you don’t want to work with.

Ever hear these phrases before:

“Focus on your tribe and true fans.”

“Promote your culture.”

You probably have.

The question is this: What the hell do these phrases mean?

They mean a lot.

The business world is full of great advice. But it gets abstracted so much it ends up meaning nothing. And worse, most people do nothing with the advice.

But these are not meaningless phrases you can afford to ignore. These abstract ideas make a huge difference when put to use. They can impact everything from the messaging in your marketing to the people you hire (and fire).