The only certain way to ensure you, your organization or your product are thought of first is through frequent, repetitious contact.
There are a lot of things advisors do (or don’t do) with their marketing that are the same as using a leaky bucket.
The best marketing doesn’t just attract people to your business. It also repels the people you don’t want to work with.
You can educate prospects and show them results. but they won’t act until they want to. This won’t happen until they envision a future that’s harder to stomach than their current, comfortable reality.
The best-conceived marketing plans will be derailed if you allow yourself to be victimized by these two misconceptions.
You can gauge the experience of a marketer based on what they default to when it’s time to drum up a new marketing message or campaign.
Here’s how I was enticed to make a large purchase at a magic shop and what that means for marketing your advisory firm.