Great articles don’t always get the readership they deserve. We’ve posted the 10 most-widely read practice-management articles for the past year here. Below are another 10 that you might have missed, but I believe merit reading:

  1. Seven Tips for a Firm Name Prospects Won’t Forget
    by Sara Grillo,
    Most firm names are so bland and nondescript that it’s like having no name at all. There’s zero brand identity. Here are some of the worst mistakes advisors have made naming their firms.
  2. Don’t be Misled by Studies on the Value Advisors Add
    by Dan Solin,
  3. Seven Surprising Insights about Advisory Fees
    by Bob Veres,
  4. The Bernie Madoff Fraud: Five Lessons for Investors from 'The Wizard of Lies'
    by Seaborn Hall
  5. Five Surefire Ways to Lose a Prospect
    by Dan Solin,
  6. New Tools to Prove You Acted as a Fiduciary
    by Bob Veres,
  7. My Journey toward a Better, Simpler Fiduciary Rule
    by Bob Veres,
  8. Why Clients Ignore Your E-Newsletters
    by Dan Richards,

Read more articles by Robert Huebscher