Get More Bang for Your Charitable Buck
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
Do you support a charitable organization? Give a monthly donation? Attend the annual gala? Serve on the board or a committee?
Whatever your level of involvement is, you can probably still do more. This is especially true when it comes to incorporating your charitable support into a marketing strategy for your own business.
You dont support a charitable organization for your own personal or professional benefit; you support the organization because of your connection to its mission. That doesnt mean your business cant benefit from your generosity as well. In fact, by examining your charitable involvement from a marketing perspective, both the charity and your business may reap greater benefits than from your individual support alone.
Other Articles by Kristen Luke
Convert Prospects to Clients through Drip Marketing
Five End-of-Year Marketing Tips
Five Marketing Lessons from Schwab IMPACT
Five Ways to Cultivate Professional Referral Relationships
Get Personal with your Clients and Prospects
How to Setup a Facebook Business Page
How to Use LinkedIn When Your Compliance Department Says No
Make the Most of your Networking after the Event
Marketing with LinkedIn: Create Your Own Group
Should You Write Your Own Blog?
Social Media Marketing for the Everyday Advisor
Social Networking is Still Networking
The $3,000 Marketing Plan
Three Ways to Enhance Your Facebook Business Page
Three Ways to Market Your Business Using Facebook
Touch Your Clients 24 Times a Year without Breaking a Sweat
Twitter Your Way to New Clients, Part One
Twitter Your Way to New Clients, Part Two
Which Social Media Tool is Right for You?
Here are six ideas to boost your business and increase donations to your favorite charity at the same time.
Host a reception at your office
To support your favorite charity, host a wine and cheese reception at your office and invite the executive director or founder of the charity to give a 20 to 30 minute presentation about the work they do. Invite your clients, prospects and centers of influence (COI) to attend and encourage the charity to invite their board members and major supporters as well. After the presentation, leave time for mingling so that guests can speak to the charitys representatives to learn more about the organization. The end goal is to have your guests eventually volunteer with the organization or make a donation. Position the event as an orientation so that guests dont feel pressured to make a donation. State that your purpose is to introduce them to an organization that is making worthwhile changes in the community. This event will create goodwill with your clients, prospects and COIs, strengthen your relationship with the charity, provide introductions to the charitys top supporters and possibly raise money for the organization.
Invite clients & COIs to fundraising events
Does the charity you support host an annual fundraising event? If so, purchase a table or group of tickets and invite some of your A-list clients and COIs to join you. This provides an opportunity to nurture your relationships while supporting the charity at the same time. If your guests are well connected in the community, they may also be able to provide you with introductions to other guests in attendance. If you are already planning small client appreciation events, purchasing a table at a fundraiser can be considered one of these events.