User engagement is up on LinkedIn. How can you capitalize on it? Here are six steps to cultivate a LinkedIn network.
Contrary to popular belief, “women” and “pre-retirees” are not niches. Here are tips for narrowing a niche that is too broadly defined.
Should you opt for transactional tactics that promise immediate results, or invest in transformational strategies that build a lasting business? Should you focus on short-term success or long-term sustained strategy?
Successful marketing is not exclusive to extroverted advisors. When introverts leverage their unique strengths, they will find a different path to achieving success.
Financial advisors frequently attribute their marketing challenges to not finding that one magic solution. But the true culprits are deeper, foundational issues.
Staying “on niche” helps financial advisors to stand out from the competition. By consistently aligning all aspects of their marketing efforts to their niche, advisors become trusted experts and enjoy long-term success.
Referrals and word-of-mouth marketing are distinct yet powerful strategies for advisors to build trust and acquire new clients.
Instead of constantly developing a new marketing plan each year (or quarter, as I recommend), it's best to work the plan. In those periods, establish a marketing routine rather than creating an entirely new plan.
Here are six steps to implement multiple niches, bring in new clients, and accelerate their growth goals.
ChatGPT, the new AI chatbot, offers a short-term opportunity for savvy financial advisors. But it has long-term consequences for all advisors.
To market to your niche, start with “patient zero.” Here is how to identify and work with someone who can help drive your firm’s viral growth.
If you aren’t willing to niche, at least decide whether you are trying to help your clients thrive or survive. Then build a message around one of those themes. Are you selling them life rafts (survive) or sailboats (thrive)?
Join us and marketing guru Kristen Luke to learn how to stand out from the competition and attract your ideal clients in 2022 and beyond. In this CE-eligible webinar, you’ll have the opportunity to ask Kristen anything and see how specializing in a niche allows you to be more effective when counseling clients. (Please note: You must be an AP Premium Member to register for this webinar.)
Introverted financial advisors can stand out from the competition. Here are three marketing strategies to help you play to your strengths as an introvert.
When you choose a client niche, you may find that the focus is too narrow or too broad. Here’s how you can remedy the situation.
Let me give you an example of what it truly means to serve a niche.
When it comes to building prospects’ trust so that they become clients, advisors need something else.
When starting with a niche, you may find it difficult to produce topics for your content marketing. To get ideas, take notes about what your prospects are talking about. This article covers specific points to create an effective content strategy.
When creating your marketing message for your niche, you want to articulate the one unique problem your niche faces. Here are questions to help you address that overriding problem.
To be an uncomparable financial advisor, you need a marketing message that is simple, clear, and repeated often. Here’s a framework for creating your message.
When you become an uncomparable financial advisor, you don’t have to compete with other advisors because you are unique. Here are the five components of uncomparability.
Advisors seek to be incomparable, or better than the competition. But this marketing tactic creates a neck-and-neck race that they can’t win. Instead of being incomparable, choose to be uncomparable.
It can take three years before a niche focus takes off for your financial advisory business. This article covers seven marketing steps for year one to ensure you lay a solid foundation for success.
Firms often consider launching multiple niches rather than focusing on just one. Though sometimes successful, this approach can dissipate your marketing efforts. This article offers guidelines to determine whether having multiple niches is for you.
Give yourself a year to implement a marketing plan, and it will promote procrastination and won’t be nimble. Instead of planning out your advisory firm’s marketing tactics for an entire year, create a plan that spans just 12 weeks.
Here’s how to customize your calendaring system so that you weed out unqualified prospects and spend your time talking to qualified ones.
Here are the nine steps you need to take when entering a new niche market.
You can follow all the marketing best practices and still see your strategy fail. Rather than randomly implement new tactics, view your marketing as an arch that supports your business. Here are the specific areas of your arch to assess for weakness.
You have a niche market selected, but now comes the tricky part: determining whether the niche is a viable client base. Here are 11 questions to help you assess whether you picked a good niche.
Here are three reasons marketing will get harder for financial advisors next year and beyond. Yet the situation isn’t hopeless. You can adopt strategies that make your marketing easier even with the changes on the horizon.
If you’re struggling to attract new clients, it’s because prospects have a difficult time differentiating you. Prospective clients face four realities that will overwhelm their decision-making process.
With few exceptions, financial advisors don’t generate the leads they want with a social media strategy. They should use influencers and search channels to get more exposure to their target market and leads.
To sound different, you must be different in a way that is obvious to your prospects. How can you position yourself to be incomparable from your competition? Let’s look at seven ways.
You will find your niche by examining the intersection of passion, aptitude, and profit.
Niche marketing is the path to success for younger advisors, who can naturally develop marketing strategies based on sharing their expertise. Firm owners should coach their younger advisors and, in the process, groom the next generation of leaders.
Since live streaming is an imperative of the future of marketing, business owners must learn more about it. I’ll outline the most popular live streaming options and key ways you can use them to better reach your current and prospective clients.
There are four building blocks to a well-balanced marketing plan for financial advisors: infrastructure, awareness, lead generation and conversion. I will walk you through each block so you have a clear understanding of what they are and how you can build your 2017 marketing plan.