The Hidden Risks in Cash-Sweep Accounts

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About This Episode

Let’s explore the world of cash. One year after the collapse of SVB, fiduciaries need to understand the cash management platforms on the market, including the fine print that can make or break a client relationship. The right platform will help the advisor provide more holistic advice and grow their AUM organically. My guest will discuss what advisors need to know about cash sweep accounts and how advisors can evaluate different platforms. We hope to provide a better understanding of the cash management landscape, the inherent conflicts of interest that occur, and how to talk to clients about cash.

About Our Guest

Gary Zimmerman is the founder and CEO of MaxMyInterest, an intelligent cash management platform for fiduciaries and their clients.

Gary developed the idea for MaxMyInterest during the financial crisis and leads the strategic direction of the firm. Prior to founding Max, Gary was an investment banker at Citigroup, where he was a managing director and global head of strategic solutions for sovereign wealth funds, responsible for advising these funds on their direct investment activities globally. In that role, he spent considerable time in Europe, the Middle East and Asia advising funds with more than $5 trillion of assets under management. Previously, Gary advised companies and private equity firms on mergers and acquisitions at Citigroup, Societe Generale and Merrill Lynch. Gary graduated magna cum laude from Harvard University with a degree in economics, and subsequently completed an executive education program at the Wharton School of The University of Pennsylvania.

Show Notes

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