About This Episode

What if everything you’ve been told about cultivating client assets from one generation to the next is wrong and unhelpful? Yes, the ”great wealth transfer” is a massive opportunity for financial advisors and wealth managers, but Meg Carpenter believes the advisory profession is looking at the opportunity through the wrong lens. In this conversation, we will focus on why the next generation of clients nearly always leaves their parents’ advisor, and how you can rethink your marketing efforts to attract the right clients across generations.

About Our Guest

Meg Carpenter is CEO and co-founder of FiComm Partners, an award-winning growth-marketing firm, focused on the independent wealth management space, working alongside advisors, advisory firms, and wealth management platforms at every stage of growth.

FiComm exists to humanize wealth management and transform the impact of financial advice through New Skool marketing, PR, and advisor marketing coaching. Its proven approach to strategic growth has earned it a seat in the ThinkAdvisors Luminaries Classes 2021-2023, three years in a row winner for digital campaign of the year from WealthManagement.com’s Wealthies 2021-2023, and a top-four Industry Disruptor in 2020 by WealthManagement.com. For more than 10 years, FiComm’s services have transformed wealth management businesses by empowering them to lead with authenticity, target their focus and drive to commercial success.

Included in InvestmentNews 40 Under 40 notable list, Meg’s expertise spans over 20 years of helping RIA firms and advisors connect, communicate, and engage effectively with their target audiences. Her passion to promote the advisory profession is demonstrated through her involvement with the CFP Board as the chair of the workforce development advisory group and her pro bono services provided to the Foundation for Financial Planning, where she is also a member of the development committee. She is also part of the Pledge 1% global movement, having pledged 1% of personal equity, profits, time, and product to non-profits in the wealth management community. Meg began her career at John Hancock Financial Network before launching her own business, Caritative Wealth Consulting, at the age of 29. Meg merged her consulting business into her second business venture, FiComm Partners in 2014.

A regular blogger and spokesperson in the media on topics related to financial services marketing and communications, Meg is also a sought-after speaker at a wide range of industry events, including Schwab IMPACT, Pershing INSITE, Bob Veres’ Insider’s Forum, ECHELON Partners Deals and Deal Makers Summit, Riskalyze Fearless Investing Summit, InvestmentNews Best Practices Workshop and Top Advisory Firm Summit, In|Vest, FPA NorCal, MarketCounsel Summit, and the CFA Institute. In addition, she is a co-host of the award winning New Skool podcast.

Meg graduated from the University of Southern California with a B.S. in business administration, with an emphasis in global management. She sits on the advisory board of Absolute Engagement, a leading client engagement platform. Meg is a proud supporter of the USC Alumni Association, the USC Marshall School of Business Scholarship Fund, and the American Red Cross.

Show Notes

Additional resources:

• FiComm Partners website- https://ficommpartners.com/
• Meg Carpenter's LinkedIN page- https://www.linkedin.com/in/meganficomm/

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