Retail Sales Up 0.4% in October, Better Than Expected

The Census Bureau's Advance Retail Sales Report for October revealed headline sales were up 0.4% last month. The latest reading was higher than the expected 0.3% monthly growth in consumer spending.

For an inflation-adjusted perspective on retail sales, take a look at our Real Retail Sales commentary.

Retail Sales Month Over Month

Here is the introduction from today's report:

Advance estimates of U.S. retail and food services sales for October 2024, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $718.9 billion, an increase of 0.4 percent (±0.5 percent)* from the previous month, and up 2.8 percent (±0.5 percent) from October 2023. Total sales for the August 2024 through October 2024 period were up 2.3 percent (±0.5 percent) from the same period a year ago. The August 2024 to September 2024 percent change was revised from up 0.4 percent (±0.5 percent)* to up 0.8 percent (±0.2 percent).

Retail trade sales were up 0.4 percent (±0.5 percent)* from September 2024, and up 2.6 percent (±0.5 percent) from last year. Nonstore retailers were up 7.0 percent (±1.4 percent) from last year, while food services and drinking places were up 4.3 percent (±2.1 percent) from October 2023.