So Far, AI Is Reshaping More Than Cutting the Workforce

So Far, AI Is Reshaping More Than Cutting the Workforce

key points

Artificial intelligence (AI) technologies are developing faster than investors anticipated just a few years ago, fueling a popular narrative that AI will trigger widespread job cuts. Yet there’s little evidence to back this view. Instead, we find that AI is changing hiring patterns, altering skill requirements and shifting the mix of work performed within firms.

Our 2026 Capital Market Assumptions (CMA) theme, Rising Innovation, Declining Demographics, argues that AI, automation and robotics will reshape labor markets, as previous technological revolutions have. While it remains early in the AI revolution and evidence continues to emerge, our key takeaway is that AI's most significant labor-market effect may not be mass unemployment but workforce reallocation.

We believe investors should focus on identifying which companies and industries will redeploy their talent to boost productivity and growth in a durable way, potentially leading to long-term investment gains.

New Work Rather Than Less Work

While new technologies create risks of displacement, history suggests innovation often changes more than it eliminates jobs. Sixty percent of workers are in jobs that didn’t exist in 1940 and 85% of employment growth since 1940 resulted from technology-driven, new positions.1

In fact, companies investing most aggressively in generative AI, as measured by AI spend per employee, increased white-collar employment by 10.2% more than their peers in the first two years following adoption.2 While these firms are often fast-growing businesses that may expand regardless — so some caution is warranted in interpreting results — the findings challenge assumptions that AI adoption automatically leads to lower employment.3 This research adds weight to our view that AI may lead to changes in hiring patterns rather than mass unemployment.

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