Transatlantic Tussle

“Keep calm and carry on” was the mantra adopted by the British government in 1939 as the country prepared for World War II. The message helped to keep the population level-headed as the nation endured mass attacks on its major cities.

Britons remained calm with the new U.S. administration and went on to strike a trade deal. But their European counterparts may struggle to maintain the same poise in the face of the latest tariff bombshell from the U.S.

Late last week, President Trump threatened to inflict 50% duties on all goods coming into the U.S. from the European Union (EU). The U.S. currently applies 25% duties on European steel, aluminum and cars, and a blanket 10% on all other EU products. The latest punitive move would have pushed the effective rate to 30% on European imports.

The president walked back this threat within a matter of days, delaying implementation until July 9. But the sudden flurry served as a reminder that there is a lot at stake for the two transatlantic partners.

exhibit1-comparison of annual u.s. stock market returns