Trump Prevailed by Running on the Need for Safety and Protection

Maslow’s hierarchy of needs was a groundbreaking concept when it appeared in 1943. American psychologist Abraham Maslow argued that certain basic needs—food, water, shelter, etc.—must be met before a person can move on to higher levels of self-worth and fulfillment.

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Safety is another important, fundamental human need, one that I believe played a major role in this week’s election outcome. People want to feel safe, physically as well as financially. They want to feel protected in their homes and communities, and when they don’t, they take their outrage to the ballot box.

I wrote about this a little over a year ago. I believed then that the record numbers of illegal immigrants pouring across the Southern Border would end up hurting President Joe Biden’s then-reelection bid.

It appears that’s precisely what happened, based on the theory of wisdom of crowds. When Kamala Harris became the Democratic presidential nominee in August, she failed to convince voters that the problem would be fixed. Meanwhile, President-Elect Donald Trump aggressively ran on the issue of illegal immigration and border security, and he turned out the victor.

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In hindsight, the writing was on the wall all along. A Gallup poll conducted back in February found that immigration was Americans’ number one concern. Over a quarter of people (28%) cited immigration as the most important problem facing the country, topping other issues like the government (20%), the economy (12%) and even inflation (11%).