Like planting seeds, sometimes new investment vehicles take time to take root. David Mann, Franklin Templeton’s Head of Global ETF Product and Capital Markets, draws parallels between gardening and developing and growing new ETFs.
In my last post, I discussed what baseball batting averages can teach us about exchange-traded funds (ETFs). But alas, my dream of a strong season for the Oakland A’s has met the reality of a 0.20 winning percentage and an apparent franchise move to Las Vegas. What is happening here?! With my baseball interest now at an all-time low, I’ve shifted to one of my other summer pleasures—gardening. I suppose it took a move to California for me to find my green thumb, but now I love the entire process that ideally leads to an abundant harvest toward the middle of summer.
Recently, within our ETF organization, “product development and strategy” has been added to my capital markets plate. Specifically, I now need to contemplate the viability of both our current and future ETFs as well as how they trade.
As I was tending to my garden last weekend, it occurred to me that many of the lessons I have learned from gardening through the years have some clear analogies to our ETF lineup. (Yes, I have a work/life balance problem). For your enjoyment:
- Vegetables, like ETFs, both start from seed.
Sorry, this one was too easy.
- Even very similar vegetables grow at their own pace.
My wife loves tomatoes, whether picking them from the vine for her salads or making giant batches of gazpacho. I typically plant around 20 vegetables each April, with approximately half of those being different varieties of tomatoes. I plant them all on the same day and give each plant the same amount of water. The soil is uniform with equal amounts of fertilizer and chicken manure (very important). Somehow, six weeks into the season, some of the tomato plants are already humongous and producing fruit while others have barely grown at all.
ETFs are often punished for not having asset growth during their first year. Historically, I have approached writing about this issue from the lens of trading and liquidity with examples that highlight the ease of buying and selling even the newest and smallest ETFs. There are simpler explanations as well as to why an ETF might not have initial success. A new ETF can offer exposure to an asset class that is out of favor. For active ETFs, some investors need at least a one-year track record to consider investing in them. Sometimes, it just takes time for roots to take hold.
Sometimes my best-producing tomato plants are the ones that started slowly in May. I see that with our ETF lineup as well. One of our single-country ETFs had only US$50 million of assets when it hit its five-year anniversary—and then added almost US$200 million over the next three months.
I mentioned earlier that almost half of our vegetables this year were tomatoes. The rest of the garden includes cucumbers, squash, eggplant, zucchini, shishito peppers, bell peppers, and four different herbs. Whether for dinner or snacks, different vegetables will be in demand on different days in our household.
I see the same with our ETF lineup. Some investors simply want passive exposure to a specific market at a very low cost. Others want low tracking error and low cost but with a slight factor tilt. Others want a specific outcome that could be obtained via rules-based indexing or active management. Multiple ETF options can be a great benefit to investors, and I believe it is important to offer a variety of options to meet different investor needs.
- Watch out for unexpected external factors
Last year was the first one in which I saw the aftermath of some unnamed animals that had eaten several of my budding vegetables. I have yet to detect a pattern for their preference beyond their love of cucumbers. This year, I am going on the offensive, led by a motion-activated plastic owl stationed by the cucumbers and Irish Spring soap shavings to confuse their sense of smell. I have to get on standby. I want to make sure I’m prepared if the local squirrels post my home address on their backyard message boards.
“Expect the unexpected” seems to be par for the course in ETF land as well. ETFs can experience massive inflows and outflows out of the blue. Rare market structure events (flash crashes) can cause liquidity to evaporate in the blink of an eye. Global pandemics, wars, and financial crises can severely impact the behavior of global markets, including ETFs. I constantly speak with investors about which funds to consider and what trading best practices can handle even the most extreme market conditions.
Franklin Templeton just crossed US$15 billion in global ETF assets, so it seems as though plenty of investors are interested in our offerings. Still, we continue to innovate and stay nimble to the currents of change while keeping a constant pulse on demand. Don’t be surprised if another great ETF product idea sprouts up while I tend to my garden!
WHAT ARE THE RISKS?
All investments involve risks, including possible loss of principal. The value of investments can go down as well as up, and investors may not get back the full amount invested. Generally, those offering the potential for higher returns are accompanied by a higher degree of risk.
For actively managed ETFs, there is no guarantee that the manager’s investment decisions will produce the desired results.
ETFs trade like stocks, fluctuate in market value, and may trade above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. ETF shares may be bought or sold throughout the day at their market price on the exchange on which they are listed. However, there can be no guarantee that an active trading market for ETF shares will be developed or maintained or that their listing will continue or remain unchanged. While the shares of ETFs are tradable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress.
Commissions, management fees, brokerage fees, and expenses may be associated with investments in ETFs. Please read the prospectus and ETF facts before investing. ETFs are not guaranteed, their values change frequently, and past performance may not be repeated.
IMPORTANT LEGAL INFORMATION
This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice. This material may not be reproduced, distributed, or published without prior written permission from Franklin Templeton.
The views expressed are those of the investment manager and the comments, opinions, and analyses are rendered as of publication date and may change without notice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region, or market. There is no assurance that any prediction, projection, or forecast on the economy, stock market, bond market, or the economic trends of the markets will be realized. The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance. All investments involve risks, including possible loss of principal.
Any research and analysis contained in this material has been procured by Franklin Templeton for its own purposes and may be acted upon in that connection and, as such, is provided to you incidentally. Data from third-party sources may have been used in the preparation of this material and Franklin Templeton (“FT”) has not independently verified, validated, or audited such data. Although information has been obtained from sources that Franklin Templeton believes to be reliable, no guarantee can be given as to its accuracy and such information may be incomplete or condensed and may be subject to change at any time without notice. The mention of any individual securities should neither constitute nor be construed as a recommendation to purchase, hold or sell any securities, and the information provided regarding such individual securities (if any) is not a sufficient basis upon which to make an investment decision. FT accepts no liability whatsoever for any loss arising from the use of this information and reliance upon the comments, opinions, and analyses in the material is at the sole discretion of the user.
Products, services, and information may not be available in all jurisdictions and are offered outside the U.S. by other FT affiliates and/or their distributors as local laws and regulation permits. Please consult your own financial professional or Franklin Templeton institutional contact for further information on the availability of products and services in your jurisdiction.
Issued in the U.S. by Franklin Distributors, LLC, One Franklin Parkway, San Mateo, California 94403-1906, (800) DIAL BEN/342-5236, franklintempleton.com – Franklin Distributors, LLC, member FINRA/SIPC, is the principal distributor of Franklin Templeton U.S. registered products, which are not FDIC insured; may lose value; and are not bank guaranteed and are available only in jurisdictions where an offer or solicitation of such products is permitted under applicable laws and regulation.
A message from Advisor Perspectives and VettaFi: To learn more about this or other topics, please check out our most recent white papers.
© Franklin Templeton Investments
Read more commentaries by Franklin Templeton Investments