Millennial Generation Influence on the Rise

In June, 28-year-old political newcomer Alexandria Ocasio-Cortez defeated ten-term Congressman Joe Crowley in the New York City Democratic primary race. As if that weren’t surprising enough, she did so while running on a socialist platform. Winning in November against her Republican challenger, economics and finance professor Anthony Pappas, would make her the youngest woman ever elected to Congress. You can read the full story here.

Ms. Ocasio-Cortez’ improbable primary victory is emblematic of the ascendant Millennial influence on our country’s changing political climate. Millennials see the world differently than past generations and challenge the “old school” thinking of current political leadership with their oft-maligned radical and socialist tendencies. This narrative is as old as time itself. New generations perpetually attempt to undo the perceived failures of their predecessors.

So, as our culture is increasingly and inevitably influenced by this generation of Millennial leaders, what will the consequences be for the financial markets?

I believe markets will increasingly reward burgeoning brands despite fundamental, or “old school” valuation metrics. Amazon is the archetype for this line of thinking; consider the following quote made by Jeff Bezos in his first annual letter to shareholders in 1997:

“We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.”

“We will balance our focus on growth with emphasis on long-term profitability and capital management. At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model” [Bold/Italics emphasis mine].