Webinars a Triple Bottom Line Win

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You may have heard the agreement announced at the recent COP28 conference to transition away from fossil fuels and reach world net-zero carbon emissions by 2050.

Digital events are more environmentally friendly than in person ones, but did you know that studies show that marketing webinars generate as much as five times more qualified leads than the same budget spent on marketing seminars?

Environmental, social, and governance (ESG) is a framework that helps stakeholders understand how an organization manages risks and opportunities related to ESG criteria.

In ESG terms, webinars are a “triple-bottom-line win” for financial services companies and advisors.

Webinars a triple win, relative to in-person events

Compared to in-person events or seminar marketing, digital events save costs, reduce the use of natural resources, and improve efficiencies for financial services marketers and advisory practices.