You Do Not Need AI to Effectively Engage Clients

John PrendergastAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Every day, there’s an announcement about a new AI application that promises to revolutionize wealth management. They sound fantastic. Many are. They can help you run your practice more effectively and improve your life. But AI applications are only one piece of the client engagement puzzle. And they shouldn’t be your first stop for building digital engagement.

The foundation of digital engagement is automated reporting and multi-channel client communications. Automation is essential due to the frequency and customization required for successful digital client engagement. That poses the next question.

How often should you engage clients?

The most successful strategy is automated communication that clients engage with weekly. Every outreach should be branded and personalized. Layered on top of that, additional messages should deliver advisor-driven narratives. A monthly newsletter and sporadic or event-based communications, such as outlining market conditions, are two examples.