The Importance of Persuasive Architecture

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Web expectations evolve as users search, learn, and shop online. To meet those expectations, your website needs to have more than just a high-quality design.

The way design and content elements are organized, prioritized, and labeled on your website plays a large role in increasing engagement with your visitors.

If you understand what your ideal clients are looking for online, you can guide them through a journey that addresses their key questions, concerns, and goals before they call you, fill out a form, or schedule a consultation.

"Persuasive architecture” is a method for structuring your website’s pages and content. You guide visitors down a path from the moment they land on your homepage until they take action.

This approach relates to both your site’s topline navigation and the order of the content on each page. There are a few key factors to consider to make a user-friendly website using persuasive architecture.