You’re Not So Special Anymore – Here’s How to Deal With It

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Here’s a sobering truth you’re seeing more of every day: Your unique status, as an advisor, is declining at a rapid pace.

You experience that when you hear this question in your initial meeting with a new prospect: “What makes you different from other advisors?”

Here’s why this decline is happening: There are more and more advisors who do what you do and they have never been more accessible to your prospects.

Not only are there more advisors in the marketplace, but the majority are focused on educating their prospects as a way to prove their worth and value.

If the majority of the profession is providing free education to their prospects, that accelerates the commoditization of that information, creating a race to the bottom.