Connecting with Beneficiaries: Nurturing Trust for Multigenerational Success

Crystal Lee ButlerAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Financial advisors face unique challenges when growing their client base. While your financial acumen is important, much of your business success hinges cultivating lasting relationships with not just your clients but their family members. An effective marketing strategy recognizes this and incorporates opportunities to nurture existing clients and attract new ones.

One way of doing so is by connecting with beneficiaries.

Forging connections with beneficiaries sends the message that you not only safeguard the individual's interests but genuinely care about the long-term prosperity of their family. Here’s how this benefits your client and your firm – and how to do it effectively.

How your connection with beneficiaries benefits the client

Many of your clients might be unaware that letting you engage with their beneficiaries can bring them considerable advantages. Here are a few ideas you can share when talking with clients about contacting their beneficiaries.