How to Drive Tech Adoption

Jennifer GoldmanAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

It often feels like major tech breakthroughs are reserved for big practices.

They have the staff, budget, and resources to test and implement the latest and greatest innovations. But your team is left waiting until the shiny new object becomes widely accessible.

It doesn’t have to work that way.

While larger advisory firms have the resources to invest in cutting-edge technology, small practices can drive tech adoption and harness its benefits. I’ll explore how you can take the lead in adopting technology to boost both competitiveness and growth.

1. Understand your needs

Before diving into the world of technology, it’s essential to understand your business needs. Ask yourself what specific challenges your practice faces.

Is it managing databases? Streamlining communication? Improving customer service?

Identifying your pain points will help you choose the right technology solutions.

Don’t know where to start? Take our 2 Minute Business Health Assessment to learn what you need to boost talent, sales, management skills, client experience, and the value of your business.

2. Master the basics

You don’t need to adopt the latest and most expensive tech right away to start improving your team’s tech expertise. Begin with basic tools like email, spreadsheets, and simple accounting software and make sure your staff has mastered them. These can help streamline your daily operations and improve efficiency without breaking the bank until you understand the pain points you really need to focus on.

3. Embrace your adaptability

While large businesses have their advantages, small practices have much greater adaptability. There are fewer stakeholders to approve key decisions, and the process for adopting new technologies could be cut in half or more, compared with huge corporations.

4. Embrace cloud computing

Cloud technology enables you to store and access data online, eliminating the need for costly on-site servers and IT staff. It’s a cost-effective way to scale your business and ensure that your data is safe and accessible from anywhere.

5. Invest in training

Once you’ve chosen the right technology to explore for your small business, invest in training for your team. Employees who are comfortable with the technology will use it more effectively. Consider online courses or workshops to build their skills and boost their confidence.

Collaboration tools like Asana,, and Bloom Growth can lead to a more engaged team, and according to Forbes, highly engaged teams show 21% greater profitability. “Professional services firms are therefore indulging in building a tech-enabled work environment that will strengthen their employee’s morale and improve performance,” Saviom explained.

6. Prioritize cybersecurity

With the increase in tech adoption, cybersecurity is more critical than ever. Protect your business and customer data by implementing strong security measures, such as firewalls, antivirus software, and employee training on cybersecurity best practices.

7. Stay updated

Technology is constantly evolving, so it’s essential to stay updated on the latest trends and innovations. Subscribe to tech news websites, attend industry conferences, and network with other small businesses to exchange ideas and insights.

8. Foster a tech-friendly culture

Finally, create a culture within your small business that embraces technology. Encourage innovation and open communication about tech solutions. Make it clear that tech adoption is a priority for the future of the business and give your staff time to play with new tools.

Check out our directory of Technology and SAAS Providers—they can help you expand your knowledge, capacity, and/or capabilities.

Small- and medium-sized practices can play a substantial role in driving tech adoption. By understanding their needs, starting with the basics, and gradually embracing technology, smaller enterprises can become more competitive and efficient. It’s all about taking small steps, investing in training, and fostering a tech-friendly culture within the organization.

With the right approach, you can lead the way in harnessing the power of technology for their growth and success.

Jennifer Goldman, CFP®, is the founder and CEO of Andover, MA-based My Virtual COO. Jen brings 30 years of experience transforming over 1,000 service businesses to thrive. Her mission is to increase the health of businesses so they can provide knowledge and choices to more employees and consumers.

At My Virtual COO, we help service-based Health, Wealth, and Advocacy business owners optimize talent and systems to accelerate business success by improving the most important parts of the business, including:

  • Growth, Profitability, and Impact Projections
  • Organizational Design
  • Lean Process Design
  • Client Experience Documentation
  • Productive Collaboration and Change Acceleration
  • C-Suite Training

A message from Advisor Perspectives and VettaFi: To learn more about this and other topics, check out our most recent white papers.

Read more articles by Jennifer Goldman