Five Shifts Transforming Advisor Growth

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The financial planning landscape is undergoing a great transformation, driven by emerging trends that have accelerated in recent years. This transformation is reshaping the profession. Influenced by changing consumer demographics, the dawning of the digital age, advancing advisor demographics, the pandemic, and the rise of holistic advice, it is driving opportunities for growth and evolution within the profession, creating new opportunities for advisor growth and success.

Changing consumers

The pandemic was a catalyst, igniting a worldwide "money-in-motion” event that prompted individuals from all walks of life to reassess their relationship with work and money.

Gone are the days when financial planning was exclusively for the wealthy and older generations. With shifting consumer demographics and financial literacy and digital offerings on the rise, the democratization of financial planning has begun.