Digital Marketing Tactics that Deliver More Prospects

Bob HansonAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Prospecting largely takes place in digital and social channels.

But for most advisors, their digital or social marketing is the equivalent of a limp handshake.

Advisors experience mixed results with their online efforts and are frustrated they can’t get their message heard by ideal clients.

How can you ensure your social marketing gets noticed and drives conversations?

What is the secret to digital marketing that drives website traffic and leads?

Adopt the ABCs of digital marketing. Always be converting, using the As, Bs and Cs below: